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Defining the Social Media Landscape (a sneak peak inside the Social Media Field Guide)
Defining the Social Media Landscape (a sneak peak inside the Social Media Field Guide)
  • Krista Neher
  • April 16 2011

In my book, The Social Media Field Guide I took a unique approach to defining the social media landscape.  Many businesses focus their social media marketing efforts on Facebook, Twitter, Blogs and LinkedIn, but they may be missing out on some of the most powerful aspects of social media marketing. There are lots of social […]

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Developing a Digital Training Plan for Your Ad Agency
Developing a Digital Training Plan for Your Ad Agency
  • Krista Neher
  • April 14 2011

We work with a lot of advertising agencies on their social media and digital training, and one thing that I have found consistently is that ad agencies struggle with developing the initial training plan.  A report on the Wall Street Journal showed that the biggest advertising agencies are planning to spend millions of dollars on […]

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Corporate Social Media Training: How Social Media Impacts your Organization
Corporate Social Media Training: How Social Media Impacts your Organization
  • Krista Neher
  • April 03 2011

Social media impacts every aspect of your organization.  When I work with companies to develop a social media training plan it is important to consider how it can impact your entire organization before building your plan. In order to be successful in social media with a big or medium sized company there are usually a […]

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How to Get your Company Trained in Social Media
How to Get your Company Trained in Social Media
  • Krista Neher
  • March 29 2011

Social media is huge, and it isn’t going away.  Facebook now has over 500 million users, LinkedIn has over 100 million and social media penetration is over 50% across all age groups.  Social media is here to stay. With this realization, many organizations are looking for social media training to get their organization up to […]

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Mobile Marketing Stats 20141
Mobile Social Media Stats
  • Krista Neher
  • March 27 2011

Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new way to access social media is growing rapidly. 1. On average mobile users are more […]

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Steps to Building a Strategic Social Media Marketing Plan (sneak peak inside the Social Media Field Guide)
Steps to Building a Strategic Social Media Marketing Plan (sneak peak inside the Social Media Field Guide)
  • Krista Neher
  • March 25 2011

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and jump in, without spending time upfront identifying their strategy or creating compelling content.  […]

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