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The 7 Myths of Social Media Marketing – Do you Fall Prey to Them (Sneak peak inside the Social Media Field Guide)
The 7 Myths of Social Media Marketing – Do you Fall Prey to Them (Sneak peak inside the Social Media Field Guide)
  • Krista Neher
  • June 24 2011

I have trained thousands of people in social media marketing over the last few years, and over time I have noticed a number of “myths” that many people have been led to believe about social media.  Since social media is still relatively new, many business look for reasons not to participate.  If you have to […]

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Measuring the Success of Your Social Media Marketing (Sneak Peak Inside the Social Media Field Guide)
Measuring the Success of Your Social Media Marketing (Sneak Peak Inside the Social Media Field Guide)
  • Krista Neher
  • May 20 2011

I created my book, The Social Media Field Guide as a strategic tool to help businesses create and execute effective social media marketing.  One of the areas where businesses need the most help is in measuring the effectiveness of their social media marketing campaigns.  Whether you report to yourself or have to convince your boss, […]

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Defining the Social Media Landscape (a sneak peak inside the Social Media Field Guide)
Defining the Social Media Landscape (a sneak peak inside the Social Media Field Guide)
  • Krista Neher
  • April 16 2011

In my book, The Social Media Field Guide I took a unique approach to defining the social media landscape.  Many businesses focus their social media marketing efforts on Facebook, Twitter, Blogs and LinkedIn, but they may be missing out on some of the most powerful aspects of social media marketing. There are lots of social […]

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Developing a Digital Training Plan for Your Ad Agency
Developing a Digital Training Plan for Your Ad Agency
  • Krista Neher
  • April 14 2011

We work with a lot of advertising agencies on their social media and digital training, and one thing that I have found consistently is that ad agencies struggle with developing the initial training plan.  A report on the Wall Street Journal showed that the biggest advertising agencies are planning to spend millions of dollars on […]

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Corporate Social Media Training: How Social Media Impacts your Organization
Corporate Social Media Training: How Social Media Impacts your Organization
  • Krista Neher
  • April 03 2011

Social media impacts every aspect of your organization.  When I work with companies to develop a social media training plan it is important to consider how it can impact your entire organization before building your plan. In order to be successful in social media with a big or medium sized company there are usually a […]

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How to Get your Company Trained in Social Media
How to Get your Company Trained in Social Media
  • Krista Neher
  • March 29 2011

Social media is huge, and it isn’t going away.  Facebook now has over 500 million users, LinkedIn has over 100 million and social media penetration is over 50% across all age groups.  Social media is here to stay. With this realization, many organizations are looking for social media training to get their organization up to […]

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