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Oct 18 2011
People go online for 3 basic reasons.
If you want to be successful in online marketing, you have to know this and leverage it.
As you build your social media strategy, as yourself, which of the 3 am I meeting? I work with hundreds of businesses each year, and I have found that when you start to think about social media in relation to the reasons that people go online, your content strategy becomes much clearer.
When you think about your social media content, ask yourself:
If not, you might not be adding value.
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