Krista Neher

• Krista Neher
• June 13 2023

3 Types of Email Marketing to Grow Your Business In 2020, email marketing revenue was 7.5 billion dollars, and by the end of 2023, it is estimated to reach over 10 billion dollars. With such a high ROI, what are you doing as a business to optimize your email marketing? Here are three types of […]

• Krista Neher
• June 07 2023

This is probably the single most useful chart we have ever made on social media. This social media cheat sheet covers the best practices for the top social networks and is a great, simple guide to how to get the most out of your social media marketing. Now updated with 2023 data! Be sure to […]

• Krista Neher
• June 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]

• Krista Neher
• May 30 2023

The Power of Chat: Chatbots Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages, but they also offer advanced capabilities like artificial intelligence or connecting to other platforms. Businesses […]

• Krista Neher
• May 23 2023

3 Steps to Effective Email Marketing Email is a popular digital marketing tool because it reaches almost everyone, and it is effective at multiple marketing objectives. Beyond creating a clearly defined strategy and execution plan, there are three main stages to effective email marketing: Collect email addresses Drive opens your emails Generate action Collect Email […]

• Krista Neher
• May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]