Analytics

• Krista Neher
• February 07 2024

How to Reduce AI Risks for Your Business AI is dramatically improving workplace productivity and effectiveness. However, it creates significant risks for organizations. 5 Security Considerations for Generative AI Tool Use Have a security policy in place: Most organizations have a technology use policy in place but typically do not include directions for AI use. […]

• Krista Neher
• December 18 2023

We are VERY excited to share the launch of our Generative AI Courses. AI is everywhere and only growing. AI is proven to increase productivity and improve results. Employers and businesses can’t afford to miss out. Your business should be strategically using AI to grow. Your employees are most likely already using it, but many […]

• Krista Neher
• August 01 2023

Building Your Digital Marketing Plan for Success Building your digital marketing plan is not rocket science, but it does take time and effort. The more time and effort you put into your strategy will help you build a marketing plan for success. Here are some tips to help you build a plan today. Determine Your […]

• Krista Neher
• July 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to achieve success. It is about weeding through the numbers to understand WHAT they mean and […]

• Krista Neher
• July 18 2023

Regular Reporting: How to Create Impactful Reports Regular reporting is an important part of your digital marketing measurement plan and helps provide data for analytic analysis. Be sure that your report drives the focus towards the KPIs that matter most, but also include measurements and other information to create impactful reports. Most businesses report every […]

• Krista Neher
• July 04 2023

The 3 Types of KPIs You Need To understand if your marketing is effective, you’ll want to be sure that your KPIs measure quantity, quality, and cost. This gives you a full picture of your performance. You may be able to create a single metric that incorporates all of these, but often it takes two […]