Commerce Marketing

• Krista Neher
• April 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy because it uses “pull marketing” to attract or connect clients to you. It is designed […]

• Krista Neher
• March 21 2023

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps In the earlier days of digital marketing, businesses were flocking to create their own mobile apps. Since then, a few realities have slowed the business interest in them. So, is your business ready for a mobile app? Here are the 5 strategies […]

• Krista Neher
• January 25 2023

Marketing Automation: Why You Should Use It To Drive Consistency Marketing Automation does what it sounds like – it automates follow-ups to drive consistency. It uses the CRM (and is often integrated into the CRM) to create a flow of interactions for a contact. For example, once a new sales lead enters my CRM, the […]