Digital Marketing Analytics

• Krista Neher
• June 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]

• Krista Neher
• May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]

• Krista Neher
• May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital marketing efforts: Start with Strategy, Set KPIs, Create Benchmarks, and Report Regularly. START WITH STRATEGY […]

• Krista Neher
• March 14 2023

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It’s a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all use CRMs to optimize their processes, so is your business ready CRM? What is a […]

• Krista Neher
• February 21 2023

Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI – Return On Investment – is difficult to measure and isn’t likely to be very accurate. When we think of […]

• Allison Chaney
• August 31 2021

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of marketers don’t understand the difference between reach and impressions. For the When you search for […]