Category: Digital marketing research

Demand for Digital Marketers is out of Balance with Supply

Allison Chaney

Apr 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills....

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

Krista Neher

Jun 18 2015

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business. What digital tools are marketers using in 2015? Social media isn't at the top of the list - and not...