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Jun 18 2015
According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business.
Social media isn’t at the top of the list – and not surprisingly. While social media is a tremendously powerful tool, email marketing, strategic SEO and digital advertising can provide more targeted results for consumers who are closer to being ready to purchase from you.
The top digital marketing channels used shows a clear trend: Marketers focus first on results and performance driven tools, and then on brand building tools.
Keep in mind, this isn’t factual or data-based — this is self-reported by marketers based on the channels that they THINK are most cost effective. We already know that over half of marketers don’t effectively measure their online marketing, so it is important to note that this is based on perceptions.
Email and SEO are the clear leaders in cost effectiveness – and this isn’t surprising – they are among the most effective tools that businesses can use and the results are much easier to quantify than branding or awareness tools (like social media).
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