Digital marketing research

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

Bottom Shape

Krista Neher

Jun 18 2015

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business.

What digital tools are marketers using in 2015?

Social media isn’t at the top of the list – and not surprisingly. While social media is a tremendously powerful tool, email marketing, strategic SEO and digital advertising can provide more targeted results for consumers who are closer to being ready to purchase from you.

The top digital marketing channels used shows a clear trend: Marketers focus first on results and performance driven tools, and then on brand building tools.

Top marketing channels chart for 2015 (Statistics)

How cost effective are online marketing tools?

Keep in mind, this isn’t factual or data-based — this is self-reported by marketers based on the channels that they THINK are most cost effective. We already know that over half of marketers don’t effectively measure their online marketing, so it is important to note that this is based on perceptions.

Email and SEO are the clear leaders in cost effectiveness – and this isn’t surprising – they are among the most effective tools that businesses can use and the results are much easier to quantify than branding or awareness tools (like social media).


Top marketing tools in 2015 Screen Shot 2015-06-18 at 1.17.34 PM

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