Digital marketing research Articles

• Allison Chaney
• April 13 2021

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills. There is a huge demand for digital skills, but a serious lack of supply. Brands […]

• Krista Neher
• June 18 2015

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business. What digital tools are marketers using in 2015? Social media isn’t at the top of the list – and not surprisingly. While social media is a tremendously powerful tool, email marketing, strategic SEO and digital […]