Category: Digital Transformation

Why Train Your Marketers? Retention and Job Satisfaction.

Krista Neher

May 14 2024

A new study from LinkedIn focused on the state of workplace learning. The study focused on the business outcomes of training - specifically, how businesses benefit from creating a learning culture. Retention as the #1 Benefit of Training The study...

Planning Your Digital Marketing Investments for 2022

Krista Neher

Nov 18 2021

2022 is around the corner and many businesses are starting the planning process. But with so many options on where to spend money and focus, how should you focus and prioritize your plan for 2022? There are so many "trends" and ideas...

Top Tips to Digitally Upskill Your Organization

Krista Neher

Apr 22 2021

Digital skills are #1 in-demand by businesses. Digital marketing is the most common skill request in marketing roles. This will only continue to increase in importance. Digital spending is growing Digital is over 50% of marketing budgets People spend more...

Digital Transformation: How to Transform Digital Talent

Krista Neher

Feb 11 2021

Deloitte recently shared their top digital transformation trends for 2021 and transforming talent is among the top 7 trends. This isn't surprising. Most studies on digital transformation show that people are the most vital aspect to success. The people need to lead...

21 Digital Marketing Trends for 2021

Krista Neher

Dec 11 2020

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021....

Training Your People for Digital Transformation: The Biggest Barrier to Success

Krista Neher

Nov 10 2020

Digital transformations are becoming more common across industries. Businesses have realized that radical change is needed to adopt digital. It isn't just about the technology, but often equally (if not more so) about changing how people work. Whether your organization...

Finding the Right Digital Marketing Training for Your Team: Job Based Training

Krista Neher

Sep 22 2020

Finding the right digital marketing training for your team or organization can be a challenge. We've been training teams for 15 years. What makes our training different is that we've specifically built our training to match job needs. Most trainings...

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...

STUDY: Digital Literacy Top In-Demand Skill

Krista Neher

Sep 03 2020

LinkedIn announced the most in-demand skills based on job postings on their site. According to their analysis Digital Literacy ranked #9 as one of the top skills businesses are looking for - across all jobs. What is Digital Literacy? "Digital literacy means...