Category: Mobile

Mobile-First Over Mobile Optimization

Krista Neher

Aug 29 2023

Mobile-First Over Mobile Optimization When the first iPhone launched in 2007, digital marketers were all about mobile optimization, which means taking your existing desktop-based digital and making it work on mobile. As of 2022, 58% of web traffic is now...

Mobile Marketing Best Practices You Should Be Following

Krista Neher

May 02 2023

Mobile Marketing Best Practices You Should Be Following Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and...

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps

Krista Neher

Mar 21 2023

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps In the earlier days of digital marketing, businesses were flocking to create their own mobile apps. Since then, a few realities have slowed the business interest in...

June 2017 Digital Marketing News Updates

Krista Neher

Jun 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you...

5 Global Digital Marketing Trends the U.S. Hasn’t Adopted Yet that are HUGE

Krista Neher

May 16 2017

We recently delivered a global digital marketing training program for a company with operations around the world, and one of the things we were surprised by was that in many markets, global digital marketing trends were much more advanced vs....

Announcing: Mobile Marketing Training

Patrick Carroll

Jun 13 2014

Discover how businesses can harness mobile Join us on June 27th as we dive into an exciting training on mobile marketing strategies. This program will you give you in-depth knowledge of how to take advantage of mobile marketing. From mobile...

Announcing Mobile Marketing 101 Online Training

Carolyn Coates

May 29 2014

75% of Americans take their phone with them to the bathroom. Whether you're guilty of this or not, it's safe to say that a majority of the time, your phone is within reach. When it comes down to it, smartphone...

Mobile Marketing Stats 2014 [Infographic]

Carolyn Coates

May 23 2014

You may have heard that mobile marketing is "in the future" but it's not - it's now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are...

This Week in Social Media: Facebook Allows Edits, Promoted Pins, Twitter Recommendations, Google Continues its Takeover, and more!

Carolyn Coates

Sep 28 2013

This week in social media brought a long-awaited update to Facebook mobile, a new network for advertisers to jump on, Twitter recommendations, YouTube allows offline viewing, Google continually showing its power, and to iPad apps for entrepreneurs and small business...