Category: Social Media Marketing

Bottom Shape

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

Measuring the Web from ad:tech San Francisco

Krista Neher

Apr 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...

From BlogWell: Graco: Communicating with Social Media in a Time of Crisis

Krista Neher

Apr 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies...

How General Mills creates conversations with influencers through social media

Krista Neher

Apr 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the...

5 Untapped Social Media Marketing Opportunities

Krista Neher

Apr 05 2010

Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular.  Leveraging these social media tools can drive sale, traffic...

The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.

Krista Neher

Feb 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale....  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales...

Interview with Krista Neher: Successful Approaches to Using Twitter

Krista Neher

Feb 03 2010

While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I...

2009 is The Year of Twitter – Yes, Twitter is Officially the Top Word of 2009

Krista Neher

Dec 07 2009

It is official.  Twitter is popular. According to the Global Language Monitor "twitter" was the most popular word of 2009. That is right.  Twitter beat out major international news events like  H1N1 (3rd place) and the election of President Obama...

30 Challenges to Social Media Marketing

Krista Neher

Dec 02 2009

I have done a lot of speaking presentations recently in Cincinnati and around the US.  One of the key things that we often discuss are rules of engagement for social media.  Especially if you are new to the space, there...
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