Category: Social Media Marketing
How are Professionals Using Social Media? Mostly for Marketing
Krista NeherJun 28 2010
Think social media is just a fad? Think again. Social Media use by business professionals is high and growing. The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...Twitter Ads
briantudorJun 18 2010
Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...8 Tips for Setting up Social Media Profiles to Build Your Personal Brand
Krista NeherJun 04 2010
Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think...81% of Firms are Using Social Media for Marketing – CMO Survey
Krista NeherMay 26 2010
I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...Measuring the Web from ad:tech San Francisco
Krista NeherApr 21 2010
Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
Krista NeherApr 16 2010
This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week). Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies...How General Mills creates conversations with influencers through social media
Krista NeherApr 14 2010
Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the...5 Untapped Social Media Marketing Opportunities
Krista NeherApr 05 2010
Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular. Leveraging these social media tools can drive sale, traffic...The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
Krista NeherFeb 18 2010
When you begin crafting your social media strategy your first instinct may be to start with the sale.... How do you drive a consumer to buy your product? Focusing on the sale is typically the wrong answer (not that sales...
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