Category: Social Media Marketing

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How Brands can Listen from ad:tech NY

Krista Neher

Nov 17 2009

Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel...

Influencers vs. Advocates from ad:tech NY

Krista Neher

Nov 16 2009

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion...

7 Myths of Social Media Marketing Revealed

Krista Neher

Oct 06 2009

Social media is the shiny new toy that every marketer wants.  And why wouldn't they? Myth #1: Social Media is Free Fact: You should expect to invest in social media. Whether you are spending employee time or paying an agency...
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