Category: Social Media Marketing
5 Untapped Social Media Marketing Opportunities
Krista NeherApr 05 2010
Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular. Leveraging these social media tools can drive sale, traffic...The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
Krista NeherFeb 18 2010
When you begin crafting your social media strategy your first instinct may be to start with the sale.... How do you drive a consumer to buy your product? Focusing on the sale is typically the wrong answer (not that sales...Interview with Krista Neher: Successful Approaches to Using Twitter
Krista NeherFeb 03 2010
While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter. In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I...2009 is The Year of Twitter – Yes, Twitter is Officially the Top Word of 2009
Krista NeherDec 07 2009
It is official. Twitter is popular. According to the Global Language Monitor "twitter" was the most popular word of 2009. That is right. Twitter beat out major international news events like H1N1 (3rd place) and the election of President Obama...30 Challenges to Social Media Marketing
Krista NeherDec 02 2009
I have done a lot of speaking presentations recently in Cincinnati and around the US. One of the key things that we often discuss are rules of engagement for social media. Especially if you are new to the space, there...Don’t Forget Traditional Digital Marketing – Pete Blackshaw at ad:tech NY
Krista NeherNov 18 2009
I primarily attended social media panels at ad:tech NY, and I was pleasantly surprised to hear one panelist (and friend) remind us of the power of some old fashioned, tried and true marketing techniques. Pete Blackshaw, EVP of Digital Services...How Brands can Listen from ad:tech NY
Krista NeherNov 17 2009
Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel...Influencers vs. Advocates from ad:tech NY
Krista NeherNov 16 2009
The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion...7 Myths of Social Media Marketing Revealed
Krista NeherOct 06 2009
Social media is the shiny new toy that every marketer wants. And why wouldn't they? Myth #1: Social Media is Free Fact: You should expect to invest in social media. Whether you are spending employee time or paying an agency...
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