Category: Social Media Metrics and Measurement

Building the Framework for Analytics and Optimization Success

Krista Neher

Jul 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to...

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

Why is ROI an Important Driver to Success?

Krista Neher

Feb 21 2023

Why is ROI an Important Driver to Success? Let's look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI - Return On Investment -...

Prioritizing Digital Marketing Investments: Innovation, ROI, Hygiene

Krista Neher

Sep 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes,...

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

What do I do with my social media metrics?

Krista Neher

Aug 28 2018

Recently during one of our members-only LiveCast webinars, someone asked a question I get all the time. What do I do with my social media metrics? This client, like so many others, collects an insane amount of data. Open rates,...

Is Snapchat Right For My Business? Is Our Target Audience Even There?

Allison Chaney

Sep 12 2017

SnapChat is all the rage, but that doesn't mean it's the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic...

September 2017 Digital Marketing News Updates

Krista Neher

Sep 11 2017

September 2017 Digital Marketing News Updates Boot Camp Digital’s September 2017 Digital Marketing News Updates include the latest and greatest from Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, Google, and more. Don’t miss the section on innovation if you want to...