Category: Social Media Metrics and Measurement

The Stats on Social Media Spending

Krista Neher

Feb 18 2011

We all know that social media has become a big component in business to customer marketing, as well as business to business.  But just how much cash are companies willing to drop to utilize this new form of marketing? 1....

How Gatorade Monitors Social Media with “Mission Control Center”

Sarah

Jun 30 2010

What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”.  Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky...

Twitter Ads

briantudor

Jun 18 2010

Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...

The Challenge of Measuring Social Media

Krista Neher

Jun 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...