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Jun 30 2010What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”. Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky...
Jun 18 2010Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...
Jun 02 2010A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...
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