Social Media Metrics and Measurement Articles

• Krista Neher
• July 25 2023

Building the Framework for Analytics And Optimization Success Analytics and Optimization Analytics and optimization go beyond KPIs (key performance indicators) numbers – when we use a framework for analytics and optimization to tell a story, we start learning how to achieve success. It is about weeding through the numbers to understand WHAT they mean and […]

• Krista Neher
• June 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI – Return on Investment – is to graph it out. I like the Investment and Impact Prioritization Model. Even if you don’t have the exact investment or impact […]

• Krista Neher
• May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital marketing efforts: Start with Strategy, Set KPIs, Create Benchmarks, and Report Regularly. START WITH STRATEGY […]

• Krista Neher
• February 21 2023

Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI – Return On Investment – is difficult to measure and isn’t likely to be very accurate. When we think of […]

• Krista Neher
• September 15 2020

One of the biggest challenges that businesses have is in prioritizing their digital marketing investments. There is no end to what you could do in digital marketing, the question is what you should do. We consult and train global businesses of all sizes, and they all face the same challenge: where should we focus our efforts to drive the […]

• Krista Neher
• May 22 2019

In digital marketing we have no shortage of data – big data, small data, reports, social data, etc – yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and marketers, one of the most common questions I hear is – “I don’t know if […]