Social Media Strategy

• Krista Neher
• February 08 2022

I’ve been involved in social media marketing for 15+ years. While in a lot of ways social media hasn’t changed much, in other ways it has. The basics of social media are much the same. Why social media is more challenging in 2022: The newsfeed is more competitive People are more distracted Mobile devices are […]

• Krista Neher
• April 15 2021

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a plan. A strategy is only part of the plan. The strategy articulates the purpose of […]

• Allison Chaney
• March 12 2021

Digital Marketing Skills Research Report: Digital IQ Quiz Results We surveyed over 2000 people to test their digital knowledge and compiled the data that highlights the top skills that digital marketers need to improve on most. Our report also includes specific power tips on how to improve skill sets in all areas of digital marketing. […]

• Krista Neher
• December 14 2020

‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware […]

• Krista Neher
• December 11 2020

The new year is always a great time to pause, reset your strategy and look for new opportunities to grow. So what is new? What should you pay attention to this year? Here are 21 trends to consider for 2021. #1. AI Optimizations Built In Artificial intelligence is seeping in to everything and can save […]

• Allison Chaney
• December 01 2020

Digital Marketing Strategy Cheat Sheet To be successful with any marketing plan you must start with strategy. Without a strategy, it’s like taking a vacation with no destination in mind. If you have no idea where you’re going, you’re likely never going to get there. It’s easy to default to a tactical mindset and jump […]