Social Media Strategy

• Sarah
• March 30 2011

I challenged myself to give up Facebook for 40 days and have found it to me the most difficult challenge in terms of staying informed.  Facebook is one of my bookmarks of sites that I visit on a daily basis, as it is for many Facebook users.  Without Facebook, I immediately tuned in to other […]

• Sarah
• March 28 2011

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media’s upcoming session. The certification program is a 3 day intensive social media course that covers the social media plan building, […]

• Krista Neher
• March 25 2011

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and Twitter and jump in, without spending time upfront identifying their strategy or creating compelling content.  […]

• Sarah
• March 21 2011

One of the great things about social media is its real time interaction with its audience.  Because of this, your fans, followers and viewers can stay up to date on what you and your company are doing.  Using social media in your marketing plan will help you build your personal relationships with your audience and […]

• Krista Neher
• February 24 2011

Many small businesses are already taking advantage of social media as a part of their marketing strategy.  Those who aren’t leveraging social media and internet marketing might be missing out on one of the most important things that has happened to small business marketing. Social media is ideal for small businesses for the following reasons: […]

• Sarah
• February 01 2011

Have you set goals for your company’s social media strategy plan for 2011?  The year has just begun and it’s not too late to map out your strategy goals.  What is it that you want to accomplish using social media?  How will you measure your accomplishments?  In my training courses, we discuss how to implement […]