Social Media for Nonprofits

Cincinnati Nonprofit Social Media Symposium: Leading the digital way

Bottom Shape


May 23 2012

On May 17, Boot Camp Digital presented Cincinnati’s first Nonprofit Symposium, which brought together 11 leading industry experts, sponsors, and over 50 nonprofit professionals in a fun, engaging, and interactive setting. We were really excited to organize our first major event (look for more to come) and the feedback from participants was overwhelmingly positive.

The participants learned about digital strategies and leveraging social media to further their mission, drive awareness, and commitment.

Here is the list of key messages from some of the speakers:

“Connect with a blogger whose content AND audience matches the demographic your brand is trying to reach.” ~ Andrea Deckard, @SavingsLifestyle. Topic: Blogger Relations 101

“Define what differentiates you and create a 60 seconds elevator pitch that includes ONE strong message supported by no more than four points. Get large enterprises and big voices to tell your story by helping them understand how your mission ties into their community goals. “~ Jennifer Mooney, Northlich, Topic: Is there anybody out there?

Tip 1: “Thank supporters and donors right away on social media. It’s free and powerful.”
Tip2: “The ROI of social media should be measured as a long term investment with compounding growth, rather than a short term balance sheet.”~ Ehren Foss, @ehrenfoss, Help Attack! Topic: Social Media Fundraising, What, Why, and How

“Using images to tell your story is the most powerful way to build brand awareness. Pinterest audience is female, age 25-44, with an appetite for gorgeous imagery and on-trend advice. You know what else this audience does? They give.” ~Debba Haupert, Girlfriendology.com, Topic: 8 tips to market your nonprofit on Pinterest

“They say the proof is in numbers. If that’s the case then social media is more powerful than ever, and growing faster, and stronger every day. Facebook: 800 million users, Twitter: 200 million users, LinkedIn: 115 million users, Google: 50 million users. Leverage your social network by making it easy to share your content and let your content give context to your work.” ~ Danielle Brigida,  National Wildlife Federation, Topic: Social Media Success

“People do business with people they know, like, and trust. By learning about how your target audience interacts online, you’ll be able to interact in a way that gets their attention (know). By being relevant, you build a common ground (like). By doing what you say you will do, you come across as authentic and genuine (trust).” ~ Krista Neher, The author of Social Media Field Guide and CEO of Boot Camp Digital, Topic: Getting it all done

“Innovations should become a cultural imperative, a way of life! Innovation development is best served when it works as both–risk management and staff engagement program. In an ideal situation, you can engage your employees and staff to send in great ideas and then provide them with mechanism to attain funding and turn their idea into an innovation.”~ Randal Moss & David Neff, The authors of The Future of Nonprofits: Innovate and Thrive in the Digital Age.

Stay tuned to know what the participants’ vote was for key action items they learned and would implement in their organizations.

Based on the overwhelming success and positive feedback from this event, we will definitely be planning a second event (and maybe some smaller events throughout the year).  If you would like to stay up to date, please complete the form below:

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