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Facebook Marketing, Social Media Strategy

Facebook Marketing Tips For Small Businesses

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Mariya

Mar 27 2012

With more than 800 million active users Facebook is by far the biggest social media network in the world!  Many small businesses hear the buzz and rush into creating a Facebook Page for their business with no clear objectives of what they want to achieve.
In this video interview, social media expert and CEO of Boot Camp Digital Krista Neher shares some tips for having a successful Facebook marketing approach for small businesses.

Here are some of the things that you’ll learn in this video:

  • Why small businesses want to be on Facebook
  • The number one mistake that small businesses fall into
  • How to start with a solid Facebook marketing strategy
  • Examples of successful Fan page engagement experiences
  • Key objectives of a Facebook strategy for small businesses
  • Why Facebook is a great way to engage with your existing customers vs new customers
  • Why a Facebook page is not a replacement of your website

Does your business have a successful presence on Facebook?  What tips do you have to share?

**This interview was recorded on November 15, 2011 at the SES Conference in Chicago.

Mariya Newman

Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!

3 Replies to “Facebook Marketing Tips For Small Businesses”

  1. Hi,

    The above video has been very helpful. I am a small business <a href="http://www.jrshooter.com/print-broker&quot; print broker in Toronto and have been working for several months now as to how to figure out the various kinds of social media. I have a Facebook page for my business, however I do not think anyone has been on it since I started it.

    I want to use my Facebook page to show samples and the various types of work I can do, to drive people to my website in hopes of keeping great customers, turning small customers into big customers, and hopefully receive new customers. Any suggestion on how to fix it is helpful, but I still have not figured out how to drive new people to my Facebook page. Maybe some social media websites are industry specific?

    Thanks for the little tips!

    Reply

  2. Hi,

    The above video has been very helpful. I am a small business print broker in Toronto and have been working for several months now as to how to figure out the various kinds of social media. I have a Facebook page for my business, however I do not think anyone has been on it since I started it.

    I want to use my Facebook page to show samples and the various types of work I can do, to drive people to my website in hopes of keeping great customers, turning small customers into big customers, and hopefully receive new customers. Any suggestion on how to fix it is helpful, but I still have not figured out how to drive new people to my Facebook page. Maybe some social media websites are industry specific?

    Thanks for the little tips!

    Reply

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