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Nov 21 2011
Measuring social media is a big challenge for a lot of companies. There is no magic tool that can give you all the pros and cons of your social media campaign, estimate the value and count the exact number of dollars generated because of social media. However, this doesn’t mean that you shouldn’t measure social media. As we all learned during our last social media lunch and learn session, measuring social media is about finding the balance between your approach and the tools that are available on the market.
1. Any kind of measurement starts from the beginning. You have to start with clarifying your goals and objectives. Without this step it will be way more difficult and complicated to understand the success of your social media activity and measure your ROI.
2. Consider and test various metrics and different measuring tools. By experimenting with them you will find the ones that work for your company, and remember, it’s not about measuring everything, it’s about measuring the right things. Below are some of the digital tools that you might consider for your measurement process:
Measuring ROI can seem like a daunting task. However with these tips and being sensitive to the qualitative metrics, you can ensure that you are getting the value you desire from your social media marketing efforts.
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