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May 23 2014
You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes?
Here are a few important stats to keep in mind…
With phones and tablets at easy access, percentage of online search being done on the go is increasing dramatically and 57% of users won’t recommend companies with poor mobile sites.
Making products and services easily accessible on mobile devices will increase the likelihood of quick purchases via a smartphone or tablet.
That means over 1 billion people (and growing) around the world have smartphones. 1 in 17 people own tablets as of December 2013.
While it’s less than you would assume, the number of people using social media on tablets and phones are growing. 85% of users prefer apps to mobile websites.
Don’t miss our Mobile Marketing 101 Online Training to learn the best tips and strategies to optimize your brand for mobile success.
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