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April 2025 Digital Updates – AI Roles in Meta, TikTok launched a Creator Academy and more.

Krista Neher

Apr 03 2025

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...

Get Certified at Cincinnati State’s Institute for Social Media!

Sarah

Mar 28 2011

Missed out on the last certification sessions?  Not to worry!  With the tremendous amount of success brought from the previous certification programs, Cincinnati State has announced the upcoming dates for the Institute of Social Media's upcoming session. The certification program...
Mobile Marketing Stats 2014

Mobile Social Media Stats

Krista Neher

Mar 27 2011

Thanks to the appearance of more and more smart phones, social media is becoming accessible to us at all hours of the day. Below are some social media stats about mobile social media.  The statistics may surprise you. This new...

Steps to Building a Strategic Social Media Marketing Plan (sneak peak inside the Social Media Field Guide)

Krista Neher

Mar 25 2011

I’ve worked with hundreds of businesses and trained thousands of individuals in social media marketing, and one of the biggest mistakes that I see from companies of all sizes is a failure to plan. Many businesses hear about Facebook and...

Demographics in Social Media

Krista Neher

Mar 24 2011

You may assume that social media use is contained to only younger generations, however, these days this is not the case.  Websites like Facebook, Twitter, and LinkedIn are reporting high percentages of users from almost every age group.  With the...

Social Media Marketing: Keeping Your Audience Informed

Sarah

Mar 21 2011

One of the great things about social media is its real time interaction with its audience.  Because of this, your fans, followers and viewers can stay up to date on what you and your company are doing.  Using social media...

Small Business Social Media Marketing Training and Workshops

Krista Neher

Mar 14 2011

Many small business owners have heard about social media, are eager to get started but don’t know where to begin.  Many more have already started with Facebook or Twitter, but aren’t quite sure what they are doing, and aren’t really...

How to Generate Business Leads from LinkedIn

Krista Neher

Mar 09 2011

This is a common question from sales professionals.  Many of them wonder how they can use LinkedIn to generate more sales leads.  Linkedin is a very powerful social network, and one that many sales professionals overlook.  Creating your account is...

Brand Manager Social Media and Digital Training: What Brand Managers Need to Know

Krista Neher

Mar 07 2011

Big brands have unique challenges in getting their organizations up-to-speed in digital marketing.  I spent almost 6 years working at Procter & Gamble and they were also one of my clients.  I’ve also worked with a number of big brand...

How to Create a Digital Training Program for your Advertising Agency

Krista Neher

Mar 04 2011

Ad agencies are quickly trying to get up to speed on digital and internet marketing.  We work with many of them each year to develop comprehensive, integrated learning plans for them. A recent Wall Street Journal study showed that the...
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