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Why Train Marketing Teams on AI? Scale + Speed + Consistency
Krista NeherFeb 27 2025
AI transforms marketing, but its impact is limited without scale, speed, and consistency. Organizations that integrate AI across workflows see real results. Here’s what it takes to make AI a true force multiplier in your marketing. SCALE: Expand AI Across...Demographics in Social Media
Krista NeherMar 24 2011
You may assume that social media use is contained to only younger generations, however, these days this is not the case. Websites like Facebook, Twitter, and LinkedIn are reporting high percentages of users from almost every age group. With the...Social Media Marketing: Keeping Your Audience Informed
SarahMar 21 2011
One of the great things about social media is its real time interaction with its audience. Because of this, your fans, followers and viewers can stay up to date on what you and your company are doing. Using social media...Small Business Social Media Marketing Training and Workshops
Krista NeherMar 14 2011
Many small business owners have heard about social media, are eager to get started but don’t know where to begin. Many more have already started with Facebook or Twitter, but aren’t quite sure what they are doing, and aren’t really...How to Generate Business Leads from LinkedIn
Krista NeherMar 09 2011
This is a common question from sales professionals. Many of them wonder how they can use LinkedIn to generate more sales leads. Linkedin is a very powerful social network, and one that many sales professionals overlook. Creating your account is...Brand Manager Social Media and Digital Training: What Brand Managers Need to Know
Krista NeherMar 07 2011
Big brands have unique challenges in getting their organizations up-to-speed in digital marketing. I spent almost 6 years working at Procter & Gamble and they were also one of my clients. I’ve also worked with a number of big brand...How to Create a Digital Training Program for your Advertising Agency
Krista NeherMar 04 2011
Ad agencies are quickly trying to get up to speed on digital and internet marketing. We work with many of them each year to develop comprehensive, integrated learning plans for them. A recent Wall Street Journal study showed that the...How to Get Started as a Social Media Manager with Little or No Experience
Krista NeherMar 02 2011
Last week I had the pleasure of speaking at the Ad Club Career Rocket about careers in social media. There are many young people looking to get in to this emerging and growing field, yet it is difficult to get...The Power of the Blog
SarahFeb 28 2011
As I was reading New York Times Magazine yesterday, I came across an article about a Mommy blogger who receives around 100,000 hits on her site per day as she blogs about everything from her family, her job, her kids,...How to Create a Social Media Training Program for your Marketing Department
Krista NeherFeb 28 2011
I train a lot of marketing professionals each year, and over the last few months I’ve definitely noticed an increase in requests for training from marketing departments. Many marketing groups are starting to realize that social media and internet marketing...
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