Boot Camp Digital BLOG
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January 2025 Digital Updates – TikTok Trends What’s Next, A new “Media” tab on X, and Latest Trends in Social Media
Krista NeherJan 08 2025
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites...How Gatorade Monitors Social Media with “Mission Control Center”
SarahJun 30 2010
What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”. Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky...How are Professionals Using Social Media? Mostly for Marketing
Krista NeherJun 28 2010
Think social media is just a fad? Think again. Social Media use by business professionals is high and growing. The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...Twitter Ads
briantudorJun 18 2010
Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...iPhone 4 Will Change Communications Forever, Forever
briantudorJun 09 2010
How will iPhone 4 change communications? Simple. Apple’s new ‘Face Time’ feature coming out with the new iPhone, set to be released on June 24, 2010, will for the first time ever provide a viable real-time mobile video chat option. With...8 Tips for Setting up Social Media Profiles to Build Your Personal Brand
Krista NeherJun 04 2010
Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think...The Challenge of Measuring Social Media
Krista NeherJun 02 2010
A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...81% of Firms are Using Social Media for Marketing – CMO Survey
Krista NeherMay 26 2010
I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...Introducing Boot Camp Digital’s Video Podcast – First episode: FourSquare Part I
Krista NeherMay 21 2010
In Boot Camp Digital's first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.Measuring the Web from ad:tech San Francisco
Krista NeherApr 21 2010
Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...
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