Boot Camp Digital BLOG

How are Professionals Using Social Media? Mostly for Marketing

Krista Neher

Jun 28 2010

Think social media is just a fad?  Think again.  Social Media use by business professionals is high and growing.  The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...

Twitter Ads

briantudor

Jun 18 2010

Twitter Launches Promoted Trends I read an article recently about Twitter selling ad space, back in April Twitter introduced Promoted Tweets, a platform to allow businesses to promote themselves within the Twitter stream. Now it seems Twitter has launched Promoted...

iPhone 4 Will Change Communications Forever, Forever

briantudor

Jun 09 2010

How will iPhone 4 change communications? Simple. Apple’s new ‘Face Time’ feature coming out with the new iPhone, set to be released on June 24, 2010, will for the first time ever provide a viable real-time mobile video chat option. With...

8 Tips for Setting up Social Media Profiles to Build Your Personal Brand

Krista Neher

Jun 04 2010

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think...

The Challenge of Measuring Social Media

Krista Neher

Jun 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

Introducing Boot Camp Digital’s Video Podcast – First episode: FourSquare Part I

Krista Neher

May 21 2010

In Boot Camp Digital's first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

Measuring the Web from ad:tech San Francisco

Krista Neher

Apr 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...

Insights from ad:tech Opening Keynote

Krista Neher

Apr 20 2010

I'm at the ad:tech conference this week (note - ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great - Jamie had a very engaging and...