Boot Camp Digital BLOG

8 Tips for Setting up Social Media Profiles to Build Your Personal Brand

Krista Neher

Jun 04 2010

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think...

The Challenge of Measuring Social Media

Krista Neher

Jun 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

Introducing Boot Camp Digital’s Video Podcast – First episode: FourSquare Part I

Krista Neher

May 21 2010

In Boot Camp Digital's first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

Measuring the Web from ad:tech San Francisco

Krista Neher

Apr 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...

Insights from ad:tech Opening Keynote

Krista Neher

Apr 20 2010

I'm at the ad:tech conference this week (note - ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great - Jamie had a very engaging and...

From BlogWell: Graco: Communicating with Social Media in a Time of Crisis

Krista Neher

Apr 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies...

How General Mills creates conversations with influencers through social media

Krista Neher

Apr 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the...

How P&G is Using Social Media – From BlogWell

Krista Neher

Apr 09 2010

I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key...