Boot Camp Digital BLOG

SXSW Recap: Why it is THE place to be.

Krista Neher

Mar 31 2010

First, for those of you who are not familiar with South by Southwest (sxsw) - dubbed "Spring Break for Geeks" sxsw is one of the must attend events for those in the digital space.  While sxsw may be best known...

Social Media for CIOs

Krista Neher

Mar 12 2010

I had the pleasure of speaking to a group of CIOs from The Circuit CIO circle about social media.  It was a very interesting discussion, as CIOs have some specific concerns about social media for their organizations. Some of the...

News Goes Social: 75% of online news consumers get news socially and 52% share news socially

Krista Neher

Mar 03 2010

A new study from PEW Internet research shows that news is moving increasingly online & mobile and is getting increasingly social & participatory. The internet has surpassed newspapers and radio in popularity as a news platform on a typical day...

Growing Your Business with Social Media – Over The Rhine (OTR) Chamber of Commerce

Krista Neher

Mar 03 2010

This morning I had the honor and privilege of presenting social media presented by the Emmanuel Center to members of the Over the Rhine Chamber of Commerce . As a resident and advocate for OTR, I was thrilled to see...

Where do you Share? 44% do it on Facebook.

Krista Neher

Mar 01 2010

Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note - this data does not include email as a sharing source.  Almost...

Thank-You for Joining us at the Cincinnati Office Open House and Ribbon Cutting

Krista Neher

Feb 26 2010

First, thank-you to everyone who came out to the Boot Camp Digital Cincinnati Open House and Ribbon Cutting Happy Hour.  We really enjoyed hosting you at the new office (and it gave us an excuse to finish decorating!), and I...

Brands get in on the Flash Mob Game

Krista Neher

Feb 24 2010

According to Wikipedia, a flash mob (or flashmob)[1] is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally...

70% of HR Pros have Disqualified a Candidate Because of their Online Reputation

Krista Neher

Feb 19 2010

According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job...

The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.

Krista Neher

Feb 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale....  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales...