Boot Camp Digital BLOG

The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.

Krista Neher

Feb 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale....  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales...

Ad Club Career Day – Building Your Personal Brand and Reputation Online

Krista Neher

Feb 16 2010

I had the privilege of presenting at the AdClub career day last week.  There were about 70 job hunters in attendance - mostly new grads. I shared the presentation below on how to build your brand and reputation online.  One...

SuperBowl Commercial Recap

Krista Neher

Feb 11 2010

For those of us who aren't into football, the superbowl is all about the ads #brandbowl #adbowl #sbads. Millions of dollars are spent (this year it was 2.6 million for a single spot) by large and small brands, with creative...

Interview with Krista Neher: Successful Approaches to Using Twitter

Krista Neher

Feb 03 2010

While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I...

Using SlideShare to Increase Exposure and Grow Your Brand

Krista Neher

Feb 02 2010

I got an email from Slideshare recapping my stats from 2009.  I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my...

Boot Camp Digital Office Party and Happy Hour #bcdParty

Krista Neher

Feb 01 2010

As you may know, Boot Camp Digital moved in to a new office in downtown Cincinnati late last year.  2009 was a great year and 2010 is looking even better.  We want to celebrate with you at an office Happy...

Social Media – Should your Intern do It?

Krista Neher

Jan 27 2010

This is a question that comes up over and over again.  I've even been asked to train interns at a University because their employers wanted them to "do social media marketing".  Why was I training these youngsters who are supposed...

Take Advantage of the Growth in Mobile this Year with MobileCoupons.com

Krista Neher

Jan 26 2010

We are really excited at Boot Camp Digital to be working with a client that has a product that we really think can make a market impact this year.  Adage recently posted an article on 5 Mobile Trends for next...

2009 is The Year of Twitter – Yes, Twitter is Officially the Top Word of 2009

Krista Neher

Dec 07 2009

It is official.  Twitter is popular. According to the Global Language Monitor "twitter" was the most popular word of 2009. That is right.  Twitter beat out major international news events like  H1N1 (3rd place) and the election of President Obama...