Sep 28 2013
This week in social media brought a long-awaited update to Facebook mobile, a new network for advertisers to jump on, Twitter recommendations, YouTube allows offline viewing, Google continually showing its power, and to iPad apps for entrepreneurs and small business owners.
What does this mean for your brand?
On average, pins have a click through rate of nearly 1.1% (compared to the 0.1% of a Facebook banner ad) – promoting Pinterest pins for your business would increase brand awareness and website traffic a considerable amount.
Why does this matter to you?
To test out this this new function, follow the experimental account, @MagicRecs, and see what you think. If you follow brands or people in a particular industry, this feature could help widen your circle and connections.
How does this help your brand?
Over 6 billion hours of video is watched monthly – this update expected to come out in November will help you reach more fans when they aren’t connected to the Internet. Having a developed YouTube channel for your brand is important as videos and visuals become necessary to cut through the clutter of the internet.
How can you recover from this?
Google has a huge monopoly on search results and is well aware of its power. Use this time to clean up your pages to create a more organized, effective experience for users. Google says SEO no longer has to do with keywords thrown in multiple times on a page but rather quality, credible information.
From GoToMeeting and Evernote to Mention and Remember the Milk, check out the top iPad apps to help keep you connected and on task.
Stop by next week to keep up on the latest in social media! Any comments or suggestions? Let us know!
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