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Sep 28 2013
This week in social media brought a long-awaited update to Facebook mobile, a new network for advertisers to jump on, Twitter recommendations, YouTube allows offline viewing, Google continually showing its power, and to iPad apps for entrepreneurs and small business owners.
This minor change has been long awaited and most requested by Facebook mobile users. Only available on Android devices currently, users can edit posts from their phone via the menu in the top-right-hand corner. According to Facebook, these changes will be soon added to the iOS app and the web.
Pinterest recently announced that they will soon be rolling out promoted pins to generate some advertisement dollars. Relevant to the user, Pinterest will promote a few pins during search results and category feeds.
What does this mean for your brand?
On average, pins have a click through rate of nearly 1.1% (compared to the 0.1% of a Facebook banner ad) – promoting Pinterest pins for your business would increase brand awareness and website traffic a considerable amount.
Twitter recently started rolling out a new notification that will recommend accounts and Tweets for you. To help “keep you even more connected and in the know” according to the Twitter blog announcing the news, the experimental account, @MagicRecs, provides personalized recommendations.
Why does this matter to you?
To test out this this new function, follow the experimental account, @MagicRecs, and see what you think. If you follow brands or people in a particular industry, this feature could help widen your circle and connections.
According to a YouTube Creator blog post, the coming months will bring the opportunity for viewers to add videos to their mobile device when Internet connection isn’t available.
How does this help your brand?
Over 6 billion hours of video is watched monthly – this update expected to come out in November will help you reach more fans when they aren’t connected to the Internet. Having a developed YouTube channel for your brand is important as videos and visuals become necessary to cut through the clutter of the internet.
Controlling a majority of searches, Google announced that it will stop passing along keyword data to Google Analytics. Wanting websites to be more important because of quality of content versus quality of marketing ability, this could also push the use of Google Adwords since Adwords keyword data will still be shown in analytics.
How can you recover from this?
Google has a huge monopoly on search results and is well aware of its power. Use this time to clean up your pages to create a more organized, effective experience for users. Google says SEO no longer has to do with keywords thrown in multiple times on a page but rather quality, credible information.
From GoToMeeting and Evernote to Mention and Remember the Milk, check out the top iPad apps to help keep you connected and on task.
Stop by next week to keep up on the latest in social media! Any comments or suggestions? Let us know!
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