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Mar 17 2014
This week in social media brought significant changes to Facebook – from Page and News Feed redesigns to a more organized ad setup, Facebook is working help you make a bigger impact so don’t miss out on these changes. Google+ takes a step towards looking like Facebook with larger photos and LinkedIn updates the People You May Know Section and more. Read more about these changes and how they affect you.
Both of these redesigns mean larger photos and more chances to get attention. The new page roll out includes post/ad information on the right side making it easy to see what’s working and repeat the success. Similar to LinkedIn, the “People You May Know” will give you the opportunity to connect with and grow your network on Facebook.
What used to be a small thumbnail image now spans the entire post when you update your status on Google+ with a link – a look very similar to Facebook.
Attractive images are important – it’s more and more obvious as social networks increase their size and focus. While images can get traffic to your website, it’s important that your content makes them want to stay.
Recent changes better organize your Facebook ads by Campaigns – one for each of your advertising objectives. From their, each contain their own ad sets and within each ad set you have multiple ads.
These changes will help make sure you’re not wasting money in advertisements by setting ad set budgets. You still have total control of ads and the system will help optimize the best-performing advertisements. This could become the best way to get the biggest bang for your buck.
You may have noticed your People You May Know section on LinkedIn went through a makeover with larger photos, additional insights, and the inclusion of pending invitations to connect. Find why LinkedIn is suggesting to connect with them and quickly choose whether you want to connect. Take a look at this SlideShare for more information…
This is another way LinkedIn is helping you connect with the right people in your network. To make more powerful connections on LinkedIn, remember that the quality of the connection trumps the quantity. Stay on top of your invitations and ask to be introduced to valuable connections.
A select number of advertisers are experimenting with Premium Video Ads – 15 second high quality videos that will start playing as viewers scroll past (without sound). Premium Video Ads are bought and measured like advertisements are on TV.
Facebook is working with a company to make these advertisements as engaging, creative, and compelling as possible. Their high quality and critical review before sharing sets these video ads apart from others – all working to maximize your overall ROI. These ads are currently highly monitored and measured before they roll out to everyone.
A new LinkedIn member feature allows you to block other members’ profiles from viewing yours and vice versa.
If necessary, this is a good feature to have available. On Facebook, Company Pages can ban Facebook users but at the moment, LinkedIn does not offer that same feature.
Increase the traffic back to your website by choosing one of many call-to-action buttons on your Facebook ad.
Your ad text, picture, and button all link directly to your website – this button will give your audience more opportunity to take action and result in web traffic and conversions.
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