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Boot Camp Digital • Courses • Page 8
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Search Ads (PPC): Foundations is a beginner course. In it, you’ll learn how search ads work, how to connect them to your strategy, and their benefits and drawbacks. Search ads are also called PPC (pay-per-click) ads or Google Ads (Google runs more than search ads).
Email Marketing: Analytics is designed to help you measure what matters most to your campaigns’ success.
Email Marketing: Content Optimization is designed to help you master the components required to create and improve every email you send.