Name: Social Media Marketing Master Certification
Author: Krista Neher

Industry accredited
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

Register Now! $997

Get group rates for 5+: info@bootcampdigital.com or 513-223-3878

GET THE MASTER CERTIFICATION OUTLINE

Hired By Leading Companies Including

Get Certified At Your Pace

42 Hours of Expert-led
Video Training

Step-by-step beginner to advanced content with live examples, case studies, tips, and downloads to accelerate your results.

1-2-3-4 Steps
To Certification

Get training, pass the exam, submit your planner, and display your credentials! In as short as a weekend or take up to a year to get your social media certificate.

1:1 Office Hours
With an Instructor

Get answers and advice 1:1 from an experienced instructor. It’s like having a consultant on-demand to support you.

Watch A Sample Lesson:

This Certification Will Help You:

Get better results faster from your social media marketing
Grow your credentials and credibility with demonstrable skills
Learn the most in-demand skills for career advancement
Drive the most impact for your time, effort, and resources

97% of businesses are active on social media, only 20% are seeing actual results. Your social media certificate and expertise can help produce the results that every business deserves.

10+ Years of Rave Reviews

What’s Included:

FULL ACCESS for ONE YEAR to these eight master classes (including updates):

Social Media Strategy

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Facebook Marketing

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Facebook Advertising

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Instagram Marketing

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Twitter Marketing

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Linkedin Marketing

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Pinterest Marketing

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Blogging

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Taught by leading digital marketing experts, join Boot Camp Digital CEO, Krista Neher, and digital marketing pioneer, Allison Chaney as they detail proven strategies with a combined 30+ years experience in social media and digital marketing.

Industry-recognized Certification

Boot Camp Digital is an industry-recognized leader (15+ years) in digital marketing and social media training. This social media certification is accredited and recognized by OMCP and CPD – global leaders in certification. Upon the completion of your training, you will receive your social media certificate and a professional endorsement for your LinkedIn profile.

Extensive Master Classes

Our practical social media marketing certification gives you beginner to advanced content including strategies, tactics and pro-tips. Our video-based training includes:

Content organized in four levels: Essentials, Strategy, Management and Mastery to cover all knowledge and experience levels.
Engaging videos packed with real examples and demos.
Short video trainings (3 – 15 minutes) gets you exactly what you need when you need it.
Easy to navigate and skip to the most relevant content for you.
Over 40 hours of Master Classes, packed full of insightful information to make sure you get the most out of your social media strategy.
Bonus content and FAQs to keep you ahead of the curve.
Cross-platform (Mac and PC) and can be viewed on your laptop, tablet, or phone.

Downloadable Guides & Action Planners

We are committed to your success so we provide templates, resources, downloads, checklists, and tip sheets to make implementation easy and actionable.

1:1 Office Hours With An Instructor

Your social media certification includes weekly 1:1 office hours with a highly-qualified trainer. This is like having your own personal coach or consultant (worth thousands of dollars) included in your registration.

Weekly Digital Updates & Mastery Training

Get the latest digital news updates, case studies, high-impact advanced trainings, bonus materials and more delivered to your inbox each week. You’ll also get access to our private Facebook group to connect and ask questions.

Industry accredited social media certification
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

Register Now! $997

Get group rates for 5+: info@bootcampdigital.com or 513-223-3878

Social Media Certification Outline

Over 42 hours of Master Classes, packed with information that focuses on getting the most impact out of your social media.

Social Media Strategy

Build a strategic social media marketing plan based on eight steps.

Social Media Strategy 100 – Essentials

Social Media Strategy Introduction 11:33
Why Should I Participate in Social Media? 11:44
Why Businesses Use Social Media 5:50
How Different Businesses Use Social Media 10:36
Social Media Trends 18:47
The Importance of a Social Media Strategy 16:51
Building a Social Media Strategy 5:50

Social Media Strategy 200 – Strategy

Building a Social Media Strategy – Listening 2:11
Where to Listen 14:11
Using Google as a Listening Tool – Google Search and Google Trends 5:03
Using Google as a Listening Tool – Google Adwords 2:10
Where to Listen – Niche Sites and Discussion Forums 2:47
Developing Insights 2:38
Defining Your Marketing Goals 5:42
Defining Your Target Audience 5:19
Deeper Targeting – Building Personas 5:01

Social Media Strategy 300 – Management

Creating Great Content – Introduction 2:41
Creating Great Content – The Importance of Setting Your Content Strategy 1:51
Creating Great Content – Building a Successful Content Plan 7:25
Creating Great Content – What is the Right Content Mix? 2:14
Creating Great Content – Content Mix Case Studies 13:46
Creating Great Content – Content Mix Per Channel 8:04
Creating Great Content – What Does Great Content Look Like? 8:29
Creating Great Content – Be Visual 3:20
Creating Great Content – Storytelling 1:28
Creating Great Content – Be Valuable and Helpful 2:45
Creating Great Content – Be Creative 3:30
Creating Great Content – Behind the Scenes 1:49
Creating Great Content – How Often Should I Post? 6:37

Social Media Strategy 400 – Mastery

Tools – Overview 18:00
Which Networks Should I Use? 4:35
Implementation – Building and Growing Your Presence 13:10
Implementation – Prioritizing Your Efforts 8:11
Track and Measure – Introduction 2:36
Track and Measure – Key Performance Indicators (KPIs) 6:16
Track and Measure – Setting Your KPIs 4:28
Track and Measure – Setting Benchmarks 9:17
Track and Measure – Using Analytics to Adapt Your Plan 4:01
Setting Up Your Social Media Workflow 6:27

Facebook Marketing

Learn everything you need to grow your business on Facebook.

Facebook Marketing 100 – Essentials

Facebook Introduction 2:24
What Is Facebook? 2:21
Facebook Overview of Features and Functions 8:00
Why Do People Use Facebook? 1:43
Why Do Businesses Use Facebook? 2:23
Facebook Business Page Overview 13:56
How Businesses Are Using Facebook 4:09
Business Page Visibility Within Your Newsfeed 5:46
How Customers Engage With Your Business Page 2:14

Facebook Marketing 200 – Strategy

The Social Media Strategic Planning Process 2:58
The Importance Of Definingy Your Facebook Strategy – The Purchase Path 12:29
The Importance Of Defining Your Facebook Strategy – Knowing The Facebook Audinece 5:02
Your Facebook Strategy – Listening 6:17
Determining Your Content Strategy 9:38
Best Practices For Posting Content 8:31
How Frequently Should I Post? 7:29
Optimizing Your Content 3:09
Overview of Facebook Insights 12:15
Evaluating The Success Of Your Facebook Pages 2:37
Optimizing Your Strategy 3:49
Using Groups To Connect With Your Audience 1:54
Using Messenger In Your Strategy 2:12
Using Facebook Live Video 2:44
Creating Events on Facebook 2:28
Facebook Business Manager 3:45
Introduction to Facebook Ads 2:14
Overview of Facebook Ads 19:30
Understanding Facebook’s Ad Structure 2:50
Facebook Strategy – Using OCTO 1:57

Facebook Marketing 300 – Management

Setting Up Your Facebook Page – Introduction 3:16
Setting Up Your Facebook Page – Do I Need
A Personal Account? 1:18
Setting Up Your Facebook Page – Creating Your Page 10:09
Setting Up Your Facebook Page – Page Settings 11:45
Setting Up Your Facebook Page – Edit Your Layout 3:48
Setting Up Your Facebook Page – Adding Tabs 1:42
Setting Up Your Facebook Page – Assigning Page Roles 2:59
Setting Up Your Facebook Page – Best Practices For Profile and Cover Images 3:52
Setting Up Your Facebook Page – Best Practices For Name and Username 2:42
Getting The Most From Messenger 6:03
The Power of Events 4:54
Facebook Groups Versus Pages 5:07
Promoting Your Facebook Page – Introduction 3:39
Promoting Your Facebook Page – Growing Likes 11:09
Posting Content – Texts Posts 5:05
Posting Content – Photo And Video Posts 3:23
Posting Content – Avertising Your Business 2:25
Posting Content – Create An Offer 1:24
Posting Content – Live Video 4:31
Posting Content – Get Messages 1:26
Posting Content – Get Phone Calls 1:35
Posting Content – Publish A Job 2:28
Posting Content – Help People Find Your Business 1:31
Posting Content – Create An Event 1:22
Posting Content – Write A Note 2:13
Posting Content – How Often Should I Be Posting 5:19

Facebook Marketing 400 – Mastery

Communication Mgmt & Moderation Strategy 4:47
Defining Your Workflow – How and When to Post and Respond 8:10
Using Automation Tools 4:43
Optimizing Content For Facebook 3:34
Best Practices For Facebook Posts 8:36
Best Practices For Using Images 7:49
Best Practices For Using Video 7:50
Case Study: Optimizing Your Reach – Miller Ferry 7:28
Case Study: Optimizing Your Reach – Great Parks of Hamilton County 5:52
Case Study: Video Cover – US Figure Skating 1:26
Optimizing Content – The 5-Minute Rule 3:11
Facebook Live Demo 5:44
Advanced Facebook Insights 15:14
Advanced Facebook Insights – People Section 4:03
AdvacedFacebook Insights – Using AdBuilder to Learn About Your Audience 9:00
Facebook Page Management – Publishing Tools 3:47
Facebook Page Management – Messages 1:59
Facebook Page Management – Notifications 1:10
Facebook Page Management – Event Features and Functions 5:09
Incorporating Holidays and Pop Culture References Into Posts 3:11

Facebook Marketing FAQs

Can I Merge Facebook Pages? 2:23
Can I Turn Off Reveiws for My Page? 2:17
Can I Manage More Than One Page? 0:38
Do I Need A Personal Account to Manage a Business Page? 2:36
What is the Difference Between a Proﬁle and a Page? 2:31
How Can I Add Captioning to a Video? 2:14
What is the Best Time of Day to Post? 2:50
What is the Reach and How is it Different Than Impressions? 2:04
Should I Use Hashtags? 7:50
Short vs. Long Posts 2:48
What is the Best Image Size For My Post? 3:09
Should I Incorporate My Logo Into My Posts? 3:05
Should I Tag Pages In My Posts? 3:57

Facebook Advertising

Know the potential of Facebook Advertising.

Facebook Ads Marketing 100 – Essentials

Facebook Ads Introduction 1:02
Why are Facebook Ads so Powerful 4:27
Organic Reach is Dead 2:30
Ad Strategy – Utilizing “OCTO” 2:48
“OCTO” – Step One: Objectives 2:36
“OCTO” – Step Two: Content 2:26
“OCTO” – Step Three: Targeting 4:10
“OCTO” – Step Four: Optimization 2:35
“OCTO” – Be Deliberate 2:18

Facebook Ads Marketing 200 – Strategy

How Much Do Facebook Ads Cost 6:29
What Types of Businesses Run Facebook Ads 2:17
Buying Facebook Ads 5:34
Setting Your Facebook Ad Strategy 6:16
Choosing Your Marketing Objectives 13:09
Ad Targeting: Custom Audiences 6:39
Ad Targeting: Look-Alike Audiences 3:24
Ad Targeting: Locations and Demographics 2:17
Ad Targeting: Detailed Targeting 11:40
Ad Targeting: Connections 1:24
Creating Great Ad Content 12:47

Facebook Ads Marketing 300 – Creating & Running

Budget and Scheduling 10:57
Determining Your Budget 6:46
Determining Your Ad Type 3:14
Set Key Performance Indicators (KPIs) 4:55
Measuring Your Ad Performance 3:05
Analyzing Your Ad Performance 5:45
Understanding the Different Ad Types 20:17
Understanding Ad Structure 4:33
Creating Audiences 2:17
Choosing Your Ad Placement 6:16
How Facebook Ads Are Purchased 14:19
Facebook Ad Pacing 3:58
Focusing Your Ad Objectives 3:39
The Importance of Analyzing Ad Performance 12:57
Taking Your Measurement and Reporting
Next Level 4:13
Analyzing Ad Performance: Your Relevance Score 4:10
37 – Analyzing Ad Performance: Evaluating the Success
of Your Ad 3:03
Optimizing Facebook Ads vs A/B Testing 4:03
Nailing the Facebook Ad Set and Structure
to Maximize Success 12:09
Fixing an Ineffective ad 4:46

Facebook Ads Marketing 400 – Ad Content

Content Optimization: Introduction 2:14
Why is Content Optimization So Important? 5:01
Content Optimization: General Principles 2:00
General Principles: Keep it Short 8:26
General Principles: Bite-sized Messages 7:29
General Principles: Well-organized 7:48
General Principles: Grab Attention Early 6:06
General Principles: Clear Call to Action 9:22
Optimizing Content for Facebook: Introduction 2:33
Optimizing Facebook: Anatomy of a Post 2:36
Optimizing Facebook: Text 11:36
Optimizing Facebook: Images 10:58
Optimizing Facebook: Video 7:12
Optimizing Facebook: Video Story Arc 7:04
Audience Insights 2:49
Pro Tip: Growing Page Likes 2:23

Instagram Marketing

Take your Instagram Marketing to the next level!

Instagram Marketing 100 – Essentials

Introduction 2:36
What is Instagram 1:59
How Instagram Works 4:51
Why Do People Use Instagram? 3:46
Why Do Businesses Use Instagram? 6:48
Connecting & Engaging 3:56
What Makes Instagram Special? 1:27
Key Demographics – Who Uses Instagram? 3:17
What Makes Instargram so Attractive to Businesses? 2:36
What Companies Are Sharing 3:40
What is the Difference Between a Personal and Business Account? 2:11
Features of your Instagram Page 4:36
Instagram Mobile Features 1:54

Instagram Marketing 200 – Strategy

Setting Your Business Strategy – Listening 7:29
Setting Your Business Strategy – Marketing Strategy & Target Audience 4:34
How Users See Your Content – The Instagram Content Algorithm 7:14
How Users See Your Content – How Do I Beat the Algorithm 2:32
Content Strategy – Quality Over Quantity 1:31
Content Strategy – Best Practices 5:49
Content Strategy – Your Content Options 7:16
Content Strategy – What Makes a Great Post? 13:10
How Often Should I Post? 9:16
What is the Best Time of Day to Post? 2:35
Advertising on Instagram 6:29
Introduction to Analytics 4:22
Communicating and Interacting Within the Instagram Community 4:23

Instagram Marketing 300 – Management

Getting Started on Instagram: Introduction 2:33
Getting Started on Instagram: Setting Up A Business Account 6:38
Getting Started on Instagram: What Other Businesses Are Doing 2:13
Getting Started on Instagram: Should I Choose A Personal or Business Account? 7:35
Getting Started on Instagram: How to Grow Followers 8:59
Using Community Building to Grow Followers 6:17
Hashtags 6:53
Hashtag Like A Pro 4:36
Misuse of Hashtags 2:59
Instagram Analytics 9:45
Integrating Influencers 7:28
Using Instagram as a Contest Platform and Conversation Driver 2:56
Community Management 3:06

Instagram Marketing 400 – Mastery

Increasing Visibility: Adding Tags 2:53
Increasing Visibility: Advertising 2:19
Defining Your Content Style 4:17
Instagram Automation 4:19
Automation Workarounds and Risks 4:09
“Re-Gramming” – Sharing Other People’s Content 3:45
Pro Tip: Making Your Profile More Engaging 2:38
Pro Tip: Well-Performing Photos – Photos That Convey Emotion 3:10
Pro Tip: 5 Types of Photos to Drive Engagement 7:45
Case Study: Pure Michigan 5:48
Case Study: Buffer 2:56
Case Study: Optimizing Your Photos 4:42
Case Study: Koyal Wholesale 3:07

Instagram Marketing FAQs

How Do I Find and Save Great Content? 1:38
Can I Un-tag Photos of Me? 1:24
Can I Add Line Breaks to My Captions? 1:25
Can I Manage Tagged Photos of Me? 1:25
Can I Add Links to My Posts? 2:09
Can I Manage Multiple Accounts? 0:51
Can I Manage Comments Automatically? 1:11

Twitter Marketing

Learn how to set up a Twitter business strategy to get the results you want.

Twitter Marketing 100 – Essentials

Intro 1:57
Twitter as a Business Tool 1:04
What is Twitter 3:11
Why Do People Use Twitter 6:46
Why Do Businesses Use Twitter 5:31
Twitter Overview 5:34
Features & Functions 10:25
Business Features & Functions 2:52
Connecting & Engaging 3:32

Twitter Marketing 200 – Strategy

Twitter Business Strategy – Pros and Cons 3:41
Using Twitter In Your Business Strategy 12:10
Business Strategy Overview 3:29
Business Strategy: Listen 8:02
Business Strategy: Creating Your Plan 3:28
Business Strategy: Setting Your Content Strategy 3:32
Business Strategy: Implementation 3:53
How Often Should I Post 2:26
Content Best Practices 8:25
Business Strategy: Case Studies 14:25
Twitter Analytics Overview 4:39

Twitter Marketing 300 – Management

6 Steps to Successfully Managing Your Twitter Account 3:24
Setting Up Your Profile 11:34
Managing Your Account Settings 9:17
Getting to Know Twitter – Basic Functionality & Features 5:49
Getting to Know Twitter – Timeline 4:24
Getting to Know Twitter – Elements of a Tweet 2:30
Getting to Know Twitter – Anatomy of a Tweet 4:10
Getting to Know Twitter – The Home Screen 4:08
Getting to Know Twitter – Moments 4:31
Getting to Know Twitter – Lists 6:43
Introduction to Hashtags 4:51
How Many Hashtags Should I Use 3:15
What Hashtags Should I Use 3:51
How Often Do I Need To Tweet 3:13
The Importance of Good Content 3:15
Promoting Tweets 3:52
Do I Need A Lot of Followers 4:28
How Do I Grow My Followers 7:28
Increasing Your Visibility 5:45
Interacting and Engaging 5:00
Monitoring and Responding 3:10

Twitter Marketing 400 – Mastery

The Ecosystem Approach for Engagement on Twitter 6:08
Mining Twitter for Relevant Contacts and Content 9:05
Twitter Advanced Search 4:24
Twitter Advanced: Growing Your Following 9:49
Twitter Ads: Introduction 3:53
Twitter Ads: Overview 6:20
Twitter Ads: Campaign, Ad Group, and Creative Structure 6:25
Twitter Ads Step 1: Choosing Your Campaign Objectives 7:57
Twitter Ads Step 2: Set Up Your Campaign 10:22
Using Twitter Analytics to Drive Content 13:33
Managing Twitter Workflow 5:45
Twitter Automation: Introduction 7:08
Twitter Automation: HootSuite 7:18
Twitter Automation: Buffer 3:36
Twitter Automation: ManageFlitter 3:31

Twitter Marketing FAQs

FAQ – Should I Have Multiple Twitter Accounts? 4:34
Should I Do Facebook or Twitter Ads? 3:02
Should I Identify Who Is Responding To Tweets? 2:47
What Is The Difference Betwn A DM & A Reply? 1:38
What Is The Difference Betwn A Mention & A Reply? 1:26
What Are Trends? 1:55
Why Some Images Display Differently Than Others? 2:36

Linkedin Marketing

Steps to creating and optimizing your personal profile and business page.

LinkedIn Marketing 100 – Essentials

Intro 3:19
Overview 4:23
Profile Overview 3:07
Profile Picture 9:44
Headline 6:18
Creating Your Summary 7:29
Updating the Sections 2:50
Rearranging Your Sections 1:18
Background Photo 3:02
Posts & Activity 6:36
Adding Profile Sections 4:15
Your Experience Section 13:56
Your Education Section 2:33
Skills & Endorsements 10:12
Recommendations 6:01
Accomplishments 4:04
The Following Section 2:29
Why We Follow 1:58

LinkedIn Marketing 200 – Strategy

Optimize Your Profile for Search 4:09
Staying Active – Introduction 1:10
Staying Active – How Often I Need To Be Active 3:38
Staying Active – Sharing Status Updates 7:53
Staying Active – Writing Articles 3:53
Customizing Your Settings 8:57
Using LinkedIn Search 2:45
LinkedIn Premium Accounts 6:20
Success Plan 3:44

LinkedIn Marketing 300 – Management

Why Is It Important 4:31
How To Grow Your Network 2:44
Hitting the Magic Number 2:00
How to Invite Someone to Connect 2:49
Should You Connect With People You Don’t Know? 2:16
How to Grow Your Network – Outside of People You Know 3:35
Should You Accept Invites From People You Don’t Know? 4:09
Who Should You Add to Your Network? 3:22

LinkedIn Marketing 400 – Mastery

Intro to Company Pages 2:13
Why Should Businesses Have a Company Page 4:33
Creating a Company Page 2:49
Setting Up Your Company Page 4:33
The Pros and Cons of Showcase Pages 5:42
Status Update Strategy 6:34
Analytics 3:31
Power Tip – Company Pages 1:30
Encouraging People to Follow Your Page 3:34
Ads – Introduction 2:26
Ads – Getting Started 2:14
Ads – AdContent 3:17
Ads – AdTargeting 2:53
Ads – Ad Budgeting 3:52
Ads – Targeting Multiple Audiences 2:54
Ads – Ad Analytics 1:40

LinkedIn Marketing FAQs

FAQ – Profile Pic? 1:04
FAQ – Should I Include Unrelated Work Experience? 1:31
FAQ – Politics and Religion on LinkedIn? 1:46
FAQ – Should I Be Worried About Discrimination? 2:55
FAQ – Should I Include Volunteer Work? 1:46
FAQ – Changing Careers? 3:51
FAQ – Thanking People for Endorsements & Recos? 1:23
FAQ – Can I Request Endorsements & Recos? 2:00
FAQ – Can I Simply Copy & Paste My Resume? 1:33

Pinterest Marketing

In-depth details on specifically how to use Pinterest for business success.

Pinterest Marketing 100 – Essentials

Overview 2:22
Introduction 3:07
Profile Overview 2:32
What Is A Pinterest Board? 2:47
What Is A Pin? 5:46
Search and Browse 4:46
Sharing and Interacting with Pinterest Content 4:38
A Pinterest Home Feed 1:20
Overview of Pinterest Settings 1:26

Pinterest Marketing 200 – Strategy

Why Businesses Use Pinterest 8:43
Pinterest Business Account Features 1:58
Pinterest Boards in Detail 3:30
Introduction to Pinterest Ads 2:52
Introduction to Pinterest Analytics 1:36
Pinterest Case Study: The Home Depot 5:04
Pinterest Case Study: Philadelphia Cream Cheese 3:49
Pinterest Case Study: GE 4:06
Pinterest Case Study: Boot Camp Digital 3:56

Pinterest Marketing 300 – Management

Setting Up A Business Pinterest Account 1:42
Creating And Optimizing Your Pinterest Account 2:17
Optimizing Your Pinterest Profile 4:44
Pinterest name vs. UserName 2:54
Optimizing Pinterest Boards 7:14
What Content to Pin on Pinterest 2:07
Pinterest Pinning Frequency 9:19
Scheduling Pins 3:26
Maximize Your Pinterest Content Strategy 4:01
Optimize Your Website to Drive More Traffic
to Pinterest 13:56
Driving People to Pin Your Website Content with
Social Integration 2:52
How to Grow Your Pinterest Followers 10:21
Pinterest Case Study: Spark People 6:37

Pinterest Marketing 300 – Mastery

Pinterest Advertising Campaign Goals 1:57
Pinterest Advertising Overview 2:00
Creating and Running Pinterest Ads 11:29
Pinterest Analytics Overview 6:32
Pinterest Profile Analytics 9:18
Pinterest “People You Reach” Analytics 3:46
Pinterest Website Analytics 6:46
Buyable Pins 2:20
Using Rich Pins 4:08
Using Pinterest As A Research Tool 10:15
Finding Pins From A Website 1:48

Blogging

Learn how to build a blog for your business or personal brand and reach your audience in all stages of the buying cycle

Blogging 100 – Essentials

What is Blogging? 6:18
Why is Blogging Important? 2:33
Why Businesses Have Blogs 9:34
Why People Have Blogs 5:26
The Benefits of Blogging 7:46
Blogs Are Social Media 1:18
The Difference Between a Blog and a Website 5:34
Blog Glossary 8:04
Blogging Strategy Overview 3:19
Blogging Trends 9:30
What Makes a Good Blog? 10:05

Blogging 200 – Strategy

Before You Start Blogging 15:24
Steps to Blogging 6:37
Determine Your Strategy 8:19
Blogging Content Strategy – Choosing Theme Topics 8:16
Understand Trending Content with BuzzSumo 5:00
Setting Up a Blog 5:37
Content Planning 2:09
How to Build a Content Calendar 2:07
Blogging Best Practices 9:42
Promoting Your Content 1:29
Setting Up Tracking – Why It’s Important 5:47
How Tracking is Setup 3:47
What Metrics to Track on Your Blog 5:40

Blogging 300 – Management

Create a Catchy Tagline 17:32
How to Add a Blog to Your Website 2:46
How to Configure Your Blog Address 2:50
Blog Design Tips for Adding to Your Website 2:46
Creating SEO Friendly URLs 8:52
Blog Templates 10:05
Setting Up the Blog Sidebar 7:26
Making Your Blog Shareable 4:20
Blog Post Frequency 8:12
Anatomy of a Blog Post 12:33
Blog Headlines 4:53
Blog Post Length 2:46
Power Tip for Long Posts 2:14
Blog Calls to Action 5:16
Create Blog Posts Using Long Tail Keywords 3:45
Creating Beautiful Images with Canva 6:29
Using Open Graph Tags 5:17
Blog Images Best Practices 7:06
Technical Audit: Images 4:48
Using Stock Images 9:17
Images That Share Well in Social 7:50
Promoting Blog Posts 2:45
Build a Promotion Plan 5:41
Promoting Your Blog Using SEO 17:58
Promoting Your Blog Using Social Media 5:31
Promoting Your Blog Using Digital Ads 3:00
Promoting Your Blog Using Email Marketing 2:42
How to Set Up Tracking 9:27
What Metrics Are Important 13:28
How to Evaluate Success 23:27

Blogging 400 – Advanced

WordPress Blog Settings 12:34
Recommended WordPress Plugins 6:55
WordPress Plugin Akismet – Combat Comment Spam 3:46
WordPress Plugin Yoast SEO – Optimize Your Blog 17:55
WordPress Plugin TinyMCE Advanced – Customize Editing Toolbar 3:46
WordPress Plugin Jetpack – Add an Email Subscribe Feature to your Blog 3:18
Move Posts Into Directory Setup Redirects 12:47
Why Every Blog Post Needs an Image 3:36
Types of Blog Posts That Write Themselves 11:28
Repurposing Blog Posts 4:32
Re-promoting Blog Posts 2:12
How to Drive More Traffic to Your Blog 7:32
How to Get Links to Your Blog 4:43
How to Get More Blog Subscribers 5:40
Writing for Comments 5:04
Guest Blogging 8:51

Bonus Course: High-impact Trainings

Inspiration and practical ideas for digital marketing.

Professional Development Webinars

The Art of Productivity

Digital Marketing Webinars

AMP (Accelerated Mobile Pages) – Are They Right For You?
Digital Marketing in 2019 – What ACTUALLY Works
7 Biggest Mistakes in Digital Marketing and How to Avoid Them

Content Marketing Webinars

63 Ways to Improve Your Content

Social Media Webinars

Social Media Efficiency and Effectiveness

Bonus Course: Digital Tool Reviews

Our trainers show you some of the best digital marketing tools that we recommend, why we recommend them, the pros and cons and how to use them.

Digital Marketing Tools: Social Media Management

Social Media Automation with ITFFF
Social Media Scheduling with BufferApp
Twitter Automation: Buffer
Twitter Automation: ManageFlitter
Add Custom Social Media Feeds to Your Website with curator.io
Landscape by SproutSocial

Digital Marketing Tools: Creating Visuals

Creating Videos with Adobe Spark
Creating Images with Adobe Spark
Creating Infographics with Piktochart
Creating Beautiful Images with Canva
Creating Videos with Animoto
Color Picker Tools
Add Motion Effects to Your Images with Pixaloop

Digital Marketing Tools: SEO

Organize and Manage Your SEO with Screaming Frog
Keyword Research and Competitive Analysis with SEMrush
Google Trends
Run an SEO Audit On Your Site with WooRank

Digital Marketing Tools: Content Marketing

Understand Trending Content with BuzzSumo
Portent Content Idea Generator
Get Headline Inspiration (Maybe?) with Linkbait Generator
Focus Your Keyword Research with Answer the Public

Digital Marketing Tools: Other

Check Name Availability with NameVine
Driving Engagement with Sli.do
Tools for Competitive Ad Analysis
Match Your Business Needs to the Right Software with G2Crowd

Tool Discounts For You & Your Business!

We’ve partnered with our favorite digital tools to bring you exclusive discounts.

A total savings of over $1400!

GET THE MASTER CERTIFICATION OUTLINE

Action Planners, Strategy Guides + More

Social Media Marketing Master Certiﬁcation drives results with downloadable Action Planners, Quick-Starts, Templates and Checklists.

BONUSES to Drive Your Success

Mentoring

1:1 Office Hours and monthly Member Q&A Sessions- it’s like having your own coach and consultant.

Private Facebook Group

Private Facebook group to stay up-to-date plus connect with experts and other digital marketers.

New Content Weekly

Get the latest digital marketing news updates, expert interviews, mastery training and more.

Bonus Exclusive Courses ($591)

Get exclusive courses including Digital Process + Workflow Training, Tool Reviews and High Impact Trainings Free.

Exclusive Tool Discounts (Up to $1400)

Save on hand-selected efficiency and design tools with exclusive discounts.

Crash Courses ($776)

Get short Crash Courses of every topic covered to accelerate your knowledge and results.

How Do I Get Certified?

Get certified at your own pace - in as short as a weekend or take up to a year. Earning your social media certificate is easy.

STEP 1:

Complete Social Media Training Courses

From beginner to advanced get the content you need.

STEP 2:

Pass (over 70%) Final Assessment

Pass a 40-question test covering social media knowledge.

STEP 3:

Submit Your Action Planner

Demonstrate application by submitting your action plan.

STEP 4:

Display Your Social Media Marketing Certiﬁcation

Share your social media certificate on your website, resume, LinkedIn, and more.

Industry accredited social media certificate
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

Get group rates for 5+:
info@bootcampdigital.com or 513-223-3878

Sale discount automatically applied to cart

Register Now! $997

Frequently Asked Questions

What's Included?

Industry accredited
42+ hours and over 300 videos
Access for 1 year (with updates)
Downloads: templates, checklists, and tip sheets
1:1 Office hours with an instructor
Monthly Q&A call and updates
Private Facebook group
Bonus: Crash Courses ($776)
Bonus: PDF of 2 bestselling books ($45)
Bonus: Digital Process & Workflows Course ($397)
Bonus: Digital Tool Reviews ($97)
Bonus: High Impact Training ($97)
Bonus: Over $1400 in partner discounts

How Do I Earn My Certification?

You obtain your online Social Media Marketing Master Certification by reviewing courses, completing a 40-question comprehensive test (scoring 70% or better) and submitting a Social Media Marketing Strategy Action Planner for yourself or your business. Once completed, you will receive a digital certificate, a certified badge to display on your website/social media accounts, PLUS a certification on your LinkedIn account!

How Long Is The Program?

The social media certification course consists of 42 hours of online training. You can start and finish whenever it is most convenient for you. Work through the courses quickly or take up to a year to submit your final project, pass the exam, and complete the certification to receive your social media certificate.

How Long Do I Have Access?

You have unlimited access to the program- and 1 year to finish the certification portion of the course.

How Much Does This Certification Cost?

$997

Is Someone Available to Answer my Questions?

Yes. You can schedule a 1:1 call with one of our experts during Office Hours to get answers to your questions.

Why Should I Get Certified?

Earning a social media certification proves that you care about investing in training that solidifies your foundational knowledge and that you can commit to and complete a program. It’s an immediate credibility booster.

What's the Difference Between the All Access Pass and a Certification?

The All Access Pass is a monthly subscription to the entire online library, excluding certifications.

Certifications include the certification content PLUS crash courses, PDFs of the bestselling Digital Marketing that Actually Works (including the action planner) and the Digital Processes and Workflows Course. This is the highest value product with the most advanced content.

A Certification program is 12 months of access to a certain set of courses. Upon successfully passing a final exam and submitting a project, you earn certification.

No matter how quickly you finish the program, you still have access for one year, including the 1:1 Office Hour appointments to ask questions or get advice.

What Makes This Certification Course Different?

The Boot Camp Digital Certification offers expert training and weekly access to marketing specialists. Every Wednesday you’ll have the chance to join our office hours sessions to have your social media marketing questions answered by the experts.

How Often Do You Update the Course Material?

Because social media is constantly changing we never stop updating the course material- you can always expect up-to-date, effective information.

What Does OMCP Approved Course Mean?

OMCP (Online Marketing Certified Professional) is a designation that certifies a combination of knowledge, skills, and experience. Our Online Social Media Marketing and SEO Master Certifications are approved by OMCP as Registered Education Provider. Our Certification training prepares you to pass the OMCP exam.

How Do I Get OMCP or OMCA Certified?

The requirements for earning an OMCP or OMCA Certification are described here and here.

What Does CPD Certified Mean?

CPD (Continuing Professional Development) is a global certification organization committed to enhancing personal skills and proficiency through an individual’s career. All of our certification training prepares you for the CPD exam.

Is there a discount for purchasing multiple Master Certifications?

Yes! If you purchase any combination of two Master Certifications, a $500 discount will automatically be applied in your cart. If you purchase three Master Certifications, you will get one FREE!

This multiple certification discount can not be combined with any other offer or promo code.

Get the Latest Digital News

What’s Your Digital IQ?

10+ Years of Rave Reviews

Contact Details

info@bootcampdigital.com 513-223-3878

Social Media Marketing Master Certification

GET THE MASTER CERTIFICATION OUTLINE

Hired By Leading Companies Including

Get Certified At Your Pace

42 Hours of Expert-led Video Training

1-2-3-4 Steps To Certification

1:1 Office Hours With an Instructor

Watch A Sample Lesson:

This Certification Will Help You:

10+ Years of Rave Reviews

What’s Included:

Social Media Strategy

Facebook Marketing

Facebook Advertising

Instagram Marketing

Twitter Marketing

Linkedin Marketing

Pinterest Marketing

Blogging

Social Media Certification Outline

GET THE MASTER CERTIFICATION OUTLINE

Action Planners, Strategy Guides + More

BONUSES to Drive Your Success

Mentoring

Private Facebook Group

New Content Weekly

Bonus Exclusive Courses ($591)

Exclusive Tool Discounts (Up to $1400)

Crash Courses ($776)

How Do I Get Certified?

Complete Social Media Training Courses

Pass (over 70%) Final Assessment

Submit Your Action Planner

Display Your Social Media Marketing Certiﬁcation

Frequently Asked Questions

Still have questions?

Get the Latest Digital News

What’s Your Digital IQ?

10+ Years of Rave Reviews

Contact Details

42 Hours of Expert-led
Video Training

1-2-3-4 Steps
To Certification

1:1 Office Hours
With an Instructor