The conference was kicked off with keynote speaker Daniel Odio who is CEO and co-founder of Socialize – software that allow developers to add “social” components to their apps. His presentation was called “Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success”. He discussed key trends and opportunities in the extremely fast growing mobile application space. Daniel shared a few top efficiency tools that are worth checking out such as CloudApp, Rapportive, Highrise and Mailchimp. Later on he gave us more details about Socialize in his presentation on the “Role of Social Networking within Mobile”. Here you can view his slides and a video of his second presentation as well as his own recap of MobileX Cincinnati.
Krista Neher, CEO of Boot Camp Digital, spoke about integrating mobile into your marketing strategy during one of the breaking sessions. As always her presentation was very engaging and full of interesting facts and stats. The key message was that more people have mobile phones than the Internet and the fast growing market of smartphones is changing the way people access the Internet.
Here are some popular tweets during Krista’s presentation: Josh Bob, founder of Turnstar.com (formerly textaurant.com), kept audience engaged and definitely entertained with his great sense of humor. He sees the healthcare industry, multi-player games and even voting as being some of the top utilizers of SMS in the near future.
While there is a lot of hype around the mobile industry there is still one question remaining: What’s holding back mobile marketing? The conference was wrapped up by the panel with this topical question. Everybody seemed to agree that while there are some issues and lack of trust from consumers, mobile is still the next big thing in marketing. Mobile devices are rapidly changing the way we communicate with each other and receive information. The main goal for brands is to put enough thought into their mobile strategy in order to drive engagement and connect with their customers. The future success in mobile marketing is not only about selling and promoting your products but reaching people with useful solutions and providing valuable apps.
Mariya Newman Follow me on Twitter (@MariyaNewman) and add me on LinkedIn!