This morning I had the honor and privilege of presenting to The Circuit, a Cincinnati Digital Organization. We had a great turnout for the presentation – the room was packed (they even had to bring in extra seats)! Thanks to Connie at The Circuit and everyone who came out (early on a freezing Friday morning).
My presentation focused on how to build a social media marketing plan that actually gets results! The presentation follows the model from my best-selling book – The Social Media Field Guide.
The #1 reason that most of the businesses I see are NOT GETTING RESULTS with their social media is because they fail to create a plan and approach it strategically. Most of them get on Facebook and Twitter and start posting content, without a clear idea of what they are trying to achieve from a business perspective, who they are trying to reach or what content is actually interesting to their target audience.
In the presentation below you will be able to see an overview of the models highlighted in my book.
The key steps to building a successful social media plan are:
- Know your marketing objectives
- Know your target audience
- Develop a killer content plan
- Select the appropriate tools
- Implement with excellence
- Track & Measure