- Know your marketing objectives
- Know your target audience
- Develop a killer content plan
- Select the appropriate tools
- Implement with excellence
- Track & Measure
Krista Neher is the CEO of Boot Camp Digital and a leading authority on social media and internet marketing. Krista is the author of the bestselling Social Media Field Guide, an international speaker and a co-author of the first textbook on social media marketing. In addition, Krista has been a featured expert on CNN Radio, the New York Times, CBS, NBC, The Associated Press and countless other publications. She has also worked with leading clients including Google, P&G, GE, The United States Senate, Macy's and Remax.