Bootcamp Digital Presentation – Emerging Trends in Mobile Marketing

Krista Neher

Oct 26 2009

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A few weeks ago we were honored to be able to present at the 2009 Cincinnati Digital Hub Initiative Non-Conference – an event put on jointly by the Cincinnati AMA, AdClub Cincy and a number of other local organizations.

My presentation was on emerging trends in mobile marketing.  I know “the year of mobile” has been predicted for the last 10 years.  The reality is that mobile has continued to grow in importance, and perhaps, rather than a sudden “year of mobile” we will continue to see mobile grow in importance over time.

The presentation that I shared is below:

A few of the key points:

1. Phones are getting smarter – Smart phones sales continue to be among the quickest growing and most desirable, with 47% of consumers wanting a smart phone (who wants a dumb phone after all?).
2. Location is key – Knowing location is a key factor in what makes the mobile internet so interesting and powerful.
3. Mobile Changes Search – Search on mobile has the potential to be much more targeted and accurate due to the proliferation of apps (which provide better more relevant results for common searches) and location (which can provide more relevant results).
4. Iphones – The iphone changes the potential of mobile, but the results may not be able to be extrapolated out to the rest of the market… the Blackberry app store was a big disappointment for example.  There remains significant opportunity to drive sales and actual results through apps when approached strategically.

What do you think? What are the most important trends in Mobile Marketing?

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