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Advanced Boot Camp-Take Your Knowledge To The Next Level

4 Days Of Intense Digital Marketing Training

Get Better Results Faster with Up-to-Date Skills

March 2020 – San Francisco, CA

Today’s world of digital marketing is fraught with noise. It is difficult to make sure you really understand digital marketing and can implement what works. Accelerate your success with proven strategies and advanced tools, tips and tricks. Boot Camp Digital’s top-rated training programs give you the edge.

The entire 4 days including lunch, coffee snacks and a BONUS Happy Hour!

The next step in our long-running live training programs

Boot Camp Digital has been providing the best in social media and internet marketing training for over ten years with our hands-on, intimate digital marketing classes. We have trained hundreds of beginners and professionals alike who rave about 2-day and 4-day workshops and have gotten results and continue to grow their skills with our comprehensive program.

The advanced Boot Camp is designed to build on the foundations for marketers who already know the basics but want to take their knowledge and success to the next level. This Accelerated Advanced Boot Camp is quick-paced, action oriented and jam packed with content to accelerate your knowledge and results featuring:

  • Live Demonstrations
  • Action Planning
  • Tool Demos
  • Tips and Tricks
  • Advanced strategies
  • Power Sessions
  • Q&A and 1:1

Who Should Attend?

This isn’t a beginner level program – it is designed for those who understand the foundations and want to accelerate their results and success with deeper knowledge and ability.

Who Should Attend?

The Boot Camp is appropriate for intermediate and seasoned practitioners. Our attendees come from a variety of backgrounds including:

  • Seasoned professionals wanting to keep their skills up-to-date or learn a new skill
  • Marketing professionals
  • Agency professionals
  • PR professionals
  • Social media marketers looking to take their results to the next level
  • Freelancers and solopreneurs
  • Entrepreneurs wanting to get results
  • Non-profits
  • Government organizations
  • Job seekers wanting the most in-demand skill

 

Why You Should Attend?

  • You need to implement digital marketing but don’t know where to start.
  • You aren’t getting the results you want from digital marketing and need to develop a more strategic plan to grow your Return on Investment.
  • You want to keep your organization up-to-speed on the latest digital tools that are driving businesses.
  • You are a business professional who doesn’t fully understand the leading digital tools – you want to keep your skills up-to-date.
  • You are tired of outsourcing your social media marketing and think that you can do a better job.
  • You are a savvy business professional who wants to lead your organization in adopting new technology.
  • You are executing social media or digital marketing and want to be sure that you are using best practices and driving meaningful results.

Get recognized for your expertise and knowledge.

 

Agenda Overview

The Advanced Boot Camp is 4 Days PACKED with content to help you succeed. We give you advanced strategies, tactics, tools and tips to take your results and knowledge to the next level. Plus we’ve included the 1:1 time you need to get individual support or help implementing.

Day 1: Websites, Analytics and SEO

The first day focuses on what you need to take your web presence to the next level. We dive deep into what it takes to get results from your site, how to measure success and optimize for search. Your website is the center of your online marketing presence, and analytics and SEO touch every aspect of how you approach digital.

 

 

Your website is the key to your digital marketing success. While you may have a good website improving your site performance is key to unlicking the value from all of your online marketing efforts. In this section we’ll cover:

  • A/B testing
  • Optimizely
  • Conversion Optimization
  • AMP Pages
  • Breaking down site speed
  • Tools to maximize page performance
  • Content tips to grow results

Website analytics is the KEY to understanding how your online marketing efforts are performing. Unlocking the data in analytics can inform your content strategy, website strategy and advertising strategy.

  • Analytics deep dive
  • Tag Manager
  • GA360
  • Pixels
  • Google data studio
  • Conversion setup and tracking

SEO is important in all aspects of your digital execution. Beyond the basic strategy all of your digital needs to connect with your SEO strategy in order to succeed.

  • Search Console
  • Advanced keyword research
  • Link building strategies
  • Conversion setup and tracking
  • Competitor tracking and sleuth tactics
  • Optimizing all digital assets for SEO
  • Eg: Social networks, YouTube, Pinterest, Instagram
  • Creative SEO content tips

Q&A COACHING: Have questions? Want 1:1 support? Need help with something specific? We open with 1 hours of 1:1 Q&A or coaching time.

POWER SESSION: Google My Business Deep Dive: Learn everything about creating and maintaining a professional Google My Business profile (even for service businesses) to maximize exposure.

TOOLS LAB: SEM Rush and Raven: If you want to take your SEO to the next level and monitor and track performance, these tools will help you do it.

Day 2: Ads and Content

Digital ads are one of the most effective and efficient tools to reach your target audience. We’ll dive in to search and display ads and touch on YouTube ads. We’ll show you how to test and target your ads to maximize impact. Next we switch gears into CONTENT – giving you everything you need to strategy and optimize your content for digital. Content continues to be the biggest challenge in growing results from digital marketing.

 

Maximizing the value from your digital advertising strategy is key. Paid media is a low cost and effective way to gain exposure, and knowing the nuances to success in different channels can maximize your results.

  • Channel strategy and tips
  • Search ads deep dive
  • Optimization and success strategies
  • Display ads deep dive
  • Targeting choices, creative and success strategies
  • YouTube ads
  • Overview and formats

One of the biggest barriers to creating GREAT content is the idea. While that may sound strange, content creative is part art and part science. Great ideas must have both brand value and user value to succeed.

  • Consumer research
  • Formula for consumer driven content
  • Content that resonates
  • Inspiration

Learn exactly how to craft exceptional content that breaks through the clutter and gets you results.

  • Digital content best practices
  • Evaluating digital content
  • Content optimization
  • Content testing
  • Content clinic: Take your content from good to great!!!

Q&A COACHING: Have questions? Want 1:1 support? Need help with something specific? We open with 1 hours of 1:1 Q&A or coaching time.

POWER SESSION: Video Creation Tools and Tips: Video is the most important content online, but it can be intimidating to create. We’ll show you how to easily create effective videos and tools to take your video to the next level.

TOOLS LAB: Mastering YouTube: If you create videos YouTube can give you even more exposure. Learn how to maximize and optimize your videos on YouTube.

Day 3: Instagram and Innovation

Instagram is one of the biggest social networks but most businesses struggle to build a meaningful audience and fully take advantage of the tools. We’ll cover advanced optimization tips and new features. Next we’ll dive in to some of the most popular innovation topics like Messenger, Chatbots, AR/VR, Blockchain and LIVE VIDEO!!!

 

 

Instagram is one of the top social networks, and Instagram influencers are reaching millions. Yet most businesses haven’t mastered using the platform to reach and engage with their audience. In this Instagram course we’ll go beyond the basics and focus on advanced strategies to help you get more for your efforts and take advantage of the latest innovations to grow results on the second largest social network.

  • Content pro-tips
  • Audience building
  • Automation and management
  • Stories
  • IGTV
  • Optimizing video for Instagram

Digital marketing is constantly changing. If you want to stay on the cutting edge it is important to understand current trends and who they can impact your business. In this section we cover all the biggest innovations.

  • Messenger
  • Chatbots
  • AR/VR
  • Blockchain Primer: What marketers need to know
  • Live video
    • Where
    • How
    • Tools

Q&A COACHING: Have questions? Want 1:1 support? Need help with something specific? We open with 1 hours of 1:1 Q&A or coaching time.

POWER SESSION: Stories Lab: Learn and experiment with the fun features and functions in Instagram (and Facebook) stories. Time to PLAY and get first-hand experience with this fun and engaging platform.

TOOLS LAB: Hootsuite, Buffer, IFTTT, Mobile Monkey & Sprout Social: We’ll give you a preview and a how-to on the most popular social media tools aimed at driving your success to the next level.

Day 4: Facebook Ads + Action

Facebook ads are a big opportunity – they are easy and low cost – but many businesses don’t get the results they deserve because their ads aren’t setup or tested correctly. We’ll show you how to setup advanced campaigns, to organize your account and to optimize to get better results. We wrap up day 4 covering action planning, efficiency tools and analytics to grow your results.

 

Maximizing your paid strategy can bring your results to the next level. Learn the tips and tricks that the pros use to get the most our of your Facebook Ad budget.

  • Audience insights
  • Custom audiences and retargeting
  • Target testing – how to test different audiences
  • Ad buying principles and pro tips to get better results
  • Ad organization and setup
  • Naming and workflow to simplify your approach
  • Ad optimization
  • Ad creative measurement
  • Ad creative best practices
  • Ad creative testing
  • Pro tips and tricks to grow your results.

Note: While we will use Facebook ads for this section, the principles and strategies also apply to other ad platforms like LinkedIn and Twitter. Many principles can also be used in search ads, display and YouTube.

Determining where to invest your time in digital marketing is key. In this section we focus on how to prioritize strategically as well as workflows and processes to help you maximize your efforts and results.

  • How to prioritize your plan for digital
  • Creating your workflow
  • Best practices
  • Tools
  • Adding analytics into your way of working
  • Reporting tools and tips

Q&A COACHING: Have questions? Want 1:1 support? Need help with something specific? We open with 1 hours of 1:1 Q&A or coaching time.

POWER SESSION: Influencer Marketing:As digital becomes more crowded more and more businesses are turning to influencers to amplify their message. Learn the top strategies that work and how to drive results.

TOOLS LAB: AdEspresso: Learn how you can take your paid strategy to the next level and automate your ads, testing and optimization with this powerful tool.

Includes Tools To Implement

Boot Camp Digital goes beyond simply transferring knowledge – we incorporate job aids to support successful implementation of digital marketing principles and best practices. With a variety of resources ranging from strategic to tactical optimization, we help participants to get real results quickly.

 

BONUS: Online Access

You’ll get BONUS online access to our entire library of content through our all access pass from the date you purchase until 2 months after the Boot Camp. You can brush up before the Boot Camp and dive in afterwards

What Makes Our Training Different?

workshop

Comprehensive Workshop

Get everything you need to know to have digital marketing success in ONE place.

Interactive, Engaging and Hands-On

Engaging exercises will prepare you to implement what you’re learning.

Tools, Templates and Resources

Planning templates, quickstart guides, tip sheets and checklists keep you focused on getting results.

Small + Intimate

You’ll get personalized attention and all of your questions answered.

Proven Successful Strategies + Actionable Tactics

Covering strategy to tools, tips and tricks to help you get more from your digital marketing execution.

Industry-Recognized Certification

Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the globe.

Advanced Boot Camp Details

Date and Location:

We offer the program once a year at a major city in the US. Contact us to stay informed on the date & location of this year’s event. The program runs from approximately 9:00 am – 5:00 pm each day.

Investment:

The entire 4 days including lunch, coffee snacks and a BONUS Happy Hour (YAY!) is $2497. We wanted to make this program affordable for everyone.

What is Included:

Included in your registration you get:

  • 4 days of amazing advanced content
  • Action planners, handouts and guides
  • Digital version of all materials on a USB at the training
  • Access to our online library from the day you purchase until 2 months after the course ($97/month value)
  • Access to Digital Marketing Insiders from the day you purchase until 2 months after the course ($27/month value)
  • Copies of our new this year books and action planners
  • Meals, snacks, coffee and happy hour
  • 1:1 time with an instructor with our Early Bird Office Hours

Join Thousands of Successful Digital Marketers

Grow your skills. Showcase your knowledge. Get better results.

Digital Marketing Workshop San Francisco:

 March 2020

Location:
ConnectionsSF
424 Clay Street
San Francisco, CA 94111

Reserve Your Seat Now:

 

Frequently Asked Questions

We keep attendance low to create a valuable, hands-on learning experience. Our program is designed to give you a complete guide, start to finish, on how to effectively use and grow your brand through social media and internet marketing. Resources, templates, and tools so you learn exactly what to do and stay on track after the training ends. Our intimate setting allows us to learn about you and cater examples, strategies, and conversation to your brand and industry.

The program is $2497 for 4 days of Advanced Digital Marketing Training. Price includes three months of access to our online training and actionable resources.

Please note our cancellation policy before purchasing.

Please contact us at [email protected] to discuss group rates.

We will feed you 😉 We’ll have coffee and breakfast treats in the morning (granola bars, muffins, etc), snacks throughout the day (healthy-ish and some indulgences) and lunch. You’ll be able to choose your lunch selection in the morning, so don’t worry about any dietary concerns.

The content for this Boot Camp is Advanced. We won’t be covering basic setup, how things work or well know approaches. We will cover advanced tips, optimization and little known strategies that can drive your results further. If you are new to online marketing or social media we recommend that you check out either our 2-Day Online Marketing Boot Camp, 2-Day Social Media Boot Camp, or both in our 4-Day Digital Marketing Boot Camp.

This includes

  • 4 days of amazing advanced content
  • Action planners, handouts and guides
  • Digital version of all materials on a USB at the training
  • Access to our online library from the day you purchase until 2 months after the course ($97/month value)
  • Access to Digital Marketing Insiders from the day you purchase until 2 months after the course ($27/month value)
  • Copies of our new this year books and action planners
  • Meals, snacks, coffee and happy hour
  • 1:1 time with an instructor with our Early Bird Office Hours

The Advanced Boot Camp will be held March 19-22, 2019 at ConnectionsSF in San Francisco, California

The program runs from 9am to 5pm each day with time after for an optional Q&A session with the instructor.

We’ve been running the Boot Camp trainings for 8 years and get amazing feedback – most participants rate it a 10 out of 10 and say that it exceeded their expectations. Over the years, we’ve perfected the format and the content to make sure that you have everything you need to be successful. Don’t take our word for it – see below to find out what past participants say about the training.

Previous participants have come from around the globe to learn digital marketing. Most of the principles and tools we cover are relevant regardless of your location. With the exception of China (which does not allow any of the traditional social networks to be used), most global participants find the content to be relevant to them. If you are unsure, check out the outline to see if the content we cover matches the social networks and digital marketing tools that are relevant for your location.

What Are You Waiting For?

This program will sell out, so reserve your seat today. You may contact us anytime at 513.223.3878 or via email with any questions. Get the brochure and syllabus for our Live Boot Camp:

100% Guaranteed

No hassle, no questions asked money-back guarantee

100% money back guarantee

If you decide our training isn’t what you expected, simply cancel within the first 15 days and we will give you a complete refund, no questions asked!

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