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Feb 16 2012
Measuring your brand’s social media influence is not easy. What metrics do you need to consider? How can they be calculated? Often companies focus their attention on the amount of likes, followers and mentions without drawing a full picture of the social media engagement their brand has online.
There are a lot of different tools and metrics that need to be considered in order to create an objective picture. By testing and analyzing them you will find the ones that work best for your company. When doing this, there is something important to remember: it’s not about measuring everything; it’s about measuring the right things. The main goal in the process of social media measurement is finding balance between your approach and the tools that are available on the market.
#1 Google Analytics – one of the top tools for analyzing traffic on your website. It’s a great free tool that helps track and collect data about people that visit your website and how they preform. Creating advanced segments for your social media traffic will give you an idea of how many visitors came to your website from social media sites. With a little practice and this helpful beginner guide, you will be able to utilize a variety of metrics and analyzing features that Google Analytics has to offer.
#2 Klout – another free tool that measures your online influence by collecting and analyzing data from Twitter, Facebook, LinkedIn, Foursquare, Google+ and other social media platforms. Klout has its own algorithm that determines your influence by looking at your followers, likes, comments, amount of mentions and retweets. Based on this data it gives you a score on a scale of 1 to 100. By constantly creating new content, sharing it and engaging with others on social media sites you not only become more influential but have a chance to get Klout Perks!
#3 PostRank – a tool that captures and monitors social engagement. It helps to track your content and interactions that it generates across the web such as tweets, comments, bookmarks and others. You can also integrate this service with Google Analytics and have data from different sources in one place.
#4 Crowdbooster – a relatively new social media monitoring platform that calculates the time when your message gets the most interactions from your audience. Crowdbooster collects data from Twitter and Facebook accounts and alloys you to schedule your tweets and posts right from it’s dashboard at the most effective time.
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