Digital Marketing News, General

April 2024 Digital Updates Instagram Launches Stories Tips and Tricks, Page Messaging Arrives At LinkedIn and More

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April 2024 Digital Updates - Instagram Launches Stories Tips & Tricks, Page Messaging Arrives At LinkedIn and More

Melissa Byers

Apr 04 2024

Instagram Launches Stories Tips & Tricks, Page Messaging Arrives At LinkedIn and More

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! April 2024 has major updates from Instagram, TikTok, and LinkedIn, which finally got messaging for pages.

Facebook and Meta News Updates

  • Meta Makes Small Changes to Ads: Meta improved storytelling options within the AI-powered Advantage+ ads feature. Additionally, they introduced new sales features with reminder ads that aim to highlight promotions and ads with product tags.

Instagram and Threads News Updates

  • Instagram Launches Stories Tips & Tricks: Instagram released a guide on tips and tricks for Stories. It includes new features like the “Add Yours Templates” and how to maximize oldies, but goodies like the layout option and solid background features. Worth taking time to read through if you use Stories.
  • Add Promo Codes to Instagram Ads: This feature is already available in Facebook Ads and has now been launched for ads on Instagram globally. Businesses can provide shoppers with promo codes in the caption to be applied at checkout.
  • Hashtag and Search Receive an Overhaul: Instagram simplified the search and hashtag experiences to make it easier for users to find content.
  • Threads Updates With a Trending Now Page: Threads made major moves to stay “real-time” by adding ‘Trending Now’ and ‘For You’ pages to their platform. These are currently only available in the US.

LinkedIn News Updates

  • Collaborative Articles Celebrate 1st Anniversary: A great way to promote your personal brand is to earn a top voice badge on LinkedIn through collaborative articles. They just celebrated their 1st anniversary and had over 10 million contributions!
  • Use Thought Leader Ads to Promote Content: This is a new take on sponsoring content from LinkedIn. The new LinkedIn Thought Leader Ads allow businesses to sponsor content from ANY member, not just employees.
  • Page Messaging Finally Arrives at LinkedIn: LinkedIn Pages had a massive update with the arrival of messaging. This allows businesses to send and receive messages from their LinkedIn business pages. Remember to establish a monitoring and response plan for messages and be vigilant about potential spam.

TikTok News Updates

  • Miss Music on TikTok? Try Sounds for Business: With Universal Music Group leaving TikTok, a new feature was introduced – ‘Sounds for Business,’ which provides voice clips for videos instead of music—still not the same as the “Anti-Hero” but way better than #silence.
  • TikTok Makes Major Changes to Creator Rewards Program: TikTok’s Creator Rewards Program has been revamped to incentivize creators to generate content that aligns with TikTok’s objectives. The changes in the rewards program reflect the type of content TikTok wants to promote, which includes originality, quality, and relevance to popular search terms.

X News Updates

  • Have “A Lot of X Followers” Get Verified for Free: According to Elon Musk, users with over 2,500 paying users or 5,000 blue tick accounts will get X Premium+ for free. This is one way X is trying to boost subscriptions; however, users reported no signs of the new update.

YouTube News Updates

Google and Digital News Update

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