Meta is cracking down on unoriginal content, live streaming enhancements are coming to Instagram, and ChatGPT has two major launches and more in our digital marketing news updates for August 2025.
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! August 2025 has major updates from Meta, LinkedIn, Facebook, AI, and Google Search.
Meta News Updates
- Meta reports ongoing growth – Meta reports ongoing growth in AI-driven ad tools, e‑commerce integrations, and content products in its Q2 2025 presentation.
- Meta’s Q2‑25 Shareholder Letter – Affirms Meta’s strategic emphasis on advertising innovation and creator-first tools amid evolving global trends.
- Combating unoriginal content – Meta is tightening reach for reposted or unoriginal content, prioritizing authentic, creator-generated material.
- How to check for copyright claims on Meta platforms – Business users now have tools to pre‑check copyright claims before posting videos, helping reduce strikes and avoid disruptions.
Facebook News Updates
- Facebook adds music for text posts – Facebook is testing music overlays for plain text posts, enabling richer emotional tone and engagement without video content.
Instagram and Threads News Updates
- New Instagram visual examples – New visual examples shared via Instagram highlight updated capabilities and styling options within the platform’s editing tools.
- New audience interaction funcationality in Instagram Live – Instagram’s Live feature now includes functionality to boost audience interaction, improved moderation, and clearer analytics.
- Threads launches new content planning guide -This Threads guide helps creators plan content across formats and audiences, aligning strategy across Instagram and Threads.
LinkedIn News Updates
- The Art and Science of Video (PDF) – LinkedIn explores how video content drives engagement and decision‑making in B2B, offering actionable best practices.
- 2025 B2B Marketing Benchmark: Trust Is the New KPI – Trust is now considered a leading metric for success in B2B campaigns—surpassing traditional KPIs.
- 2025 Edelman – LinkedIn B2B Thought Leadership Impact Report – High-impact thought leadership content continues to influence buyer behavior in B2B settings, per Edelman’s latest findings.
- Why LinkedIn users are seeing old posts in their feed – LinkedIn’s algorithm changes are resurfacing older content, which may skew engagement measurements and content planning.
TikTok News Updates
- TikTok may go dark in U.S. over China control impasse – Industry insiders warn TikTok could shut down U.S. operations if relations between China and the U.S. fail to resolve—impacting marketing strategies reliant on the platform.
X (formerly Twitter) News Updates
- Elon Musk: “We’re bringing back Vine, but in AI form” – Musk previews an AI-enabled reimagining of Vine, signaling renewed focus on short-form creative video.
- Ads with emojis now costlier on X – Ads on X that include more than one emoji may face higher pricing and lower quality scores—part of a broader trend toward cleaner ad formats.
- X Believes in Better Ads for All – X emphasizes ad quality over gimmicks, signaling continued tightening of ad policies across the platform.
AI Updates
- AI‑Generated content does not hurt your Google rankings – A massive analysis of 600,000 web pages shows that quality AI-generated content does not penalize SEO rankings when created responsibly.
- ChatGPT vs. Google AI: New data on brand visibility – BrightEdge highlights different strategies from ChatGPT and Google AI, revealing how brands optimize for visibility across platforms.
- Introducing ChatGPT Agent – OpenAI launches GPT Agents—automated assistants that can both research and execute tasks, bridging knowledge gathering with action.
- Introducing ChatGPT Study Mode – Study Mode offers a focused, distraction‑free environment designed for learning, comprehension, and retention.
- Claude for Financial Services – Anthropic unveils Claude’s expanded capabilities for financial institutions, signaling broader enterprise adoption of generative AI.
Google News Updates
- Google Chrome adds AI-powered store summaries – Chrome now automatically summarizes store content, helping U.S. shoppers make decisions faster within search results.
- Google says you don’t need AEO or GEO to rank in AI overviews – Google clarified that Advanced Entity Optimization (AEO) and geo‑tagging are not required for appearing in AI-generated summary overviews in search.
- Google AI Mode Update: File Uploads, Live Video Search & More – AI Mode now includes support for file uploads, live video search, and richer interaction options within results.
- Deep Search: Call a Business or Do Research – Google launches new Deep Search features like “Call a business” directly from search, streamlining customer action from search results.
