Author: Krista Neher
What Does a Social Media Certification Mean?
Krista NeherAug 20 2014
Certifications exist in a wide variety of industries. Accountants, financial advisors and even sales and marketing professionals gain certifications to showcase their skills and knowledge of a specific area. While many business professionals take courses, a certification takes a course...
How to Fail at Twitter with Lazy Community Building
Krista NeherJul 23 2014
I’ve been on Twitter since early 2007, and recently, I’ve noticed more and more businesses are joining Twitter and totally screwing up their “community building” or whatever it is they are trying to do. When I logged into Twitter today,...Meet Our Healthcare and Pharma Social Media Training Specialist: Jonathan Richman
Krista NeherJul 22 2014
Boot Camp Digital is pleased to announce that Jonathan Richman, Principal at Dose Marketing will be joining us as our Pharma and Healthcare social media training specialist. Boot Camp Digital has been training companies since 2008 in Social Media and Digital marketing, and...Apparently I try too hard in social media…. #SocialEffortScale
Krista NeherJun 18 2014
This made me smile today so I wanted to share. Axe launched a Social Effort Scale, which will tell you if you "try too hard" at social media. Basically, they analyze your social media content and tell you how hard you...Should You Hire a Social Media Agency or DIY?
Krista NeherJun 17 2014
I've been doing social media for a long time, and I work with both businesses and agencies who implement social media..... I get asked about this all the time "What is the best way to handle my social media? Should I...Social Media Content Tip: Be Interestinger
Krista NeherJun 10 2014
The biggest problem with most social media content is that its just boring. Social media marketers focus more on what time of day to post or whether the post should be a picture, a link or text and following a content...Creative Infographic: About Boot Camp Digital
Krista NeherJun 06 2014
As many of you know, I'm big on visual marketing, and think that visuals can communicate our messages more clearly and effectively. So I created an infographic to tell the story of Boot Camp Digital: Our mission, what we do...Social Media Measurement and Analytics, Start Upfront
Krista NeherMay 28 2014
At SIMEngage a few weeks ago (a social media and internet marketing conference in Cincinnati) Michael Loban from Infotrust made an excellent observation....If you don't determine your measurements upfront, it is like determining how to keep score halfway through a...Remember to Market Your Marketing
Krista NeherMay 22 2014
This was one of the post insightful things that I heard at the #SIMEngage conference last week (I think it was from Mark Homer).When you consider your social marketing strategy, you (hopefully) are creating content. Content ranges from low investment to...
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