Krista Neher

• Krista Neher
• January 19 2021

Digital Marketing continues to grow and evolve, but despite the constant “shiny new thing” and “top trends for 20XX” the reality is that the staples of digital marketing, the tried and true ways to grow your business and get results, haven’t changed much at all. In my latest book, Digital Marketing that Actually Works, I […]

• Krista Neher
• January 14 2021

Digital marketing is more important than ever. Here’s why: Budgets are shifting towards digital (and are now over 50%) More people are spending more time online Digital is proven to influence purchase decisions (in both B2B and B2C) Digital can be more cost effective In-person channels are limited right now You may have been hiding […]

• Krista Neher
• January 05 2021

Boot Camp Digital works with hundreds of global clients each year providing top-rated digital marketing training workshops. As we look ahead to 2021 there are a number of popular workshops that show some trends in digital marketing capability development. As the value of digital is no longer in question, businesses are investing in their people […]

• Krista Neher
• January 05 2021

I’ve attended hundreds of conferences and hundreds of workshops over my career. People often ask: Should I attend a conference or a training course if I want to build my skills? The answer (of course) is that it depends. It depends on your personal learning goals and what you want to get out of the […]

• Krista Neher
• December 28 2020

With the 2021 upon us you are probably plotting, planning and getting organized. We often focus on our business plans and results. But what about your plan for you? Or the people in your organization? How will you stay sharp? How will you stay up-to-date? How will you invest in yourself and your skills? In […]

• Krista Neher
• December 14 2020

‘Tis the season for the digital marketing trends in 2021 prediction posts (ok, I’m not going to lie – I created one too). The truth is, that I’m not a big fan of these posts. Or the “get excited over trends” thinking. Here is why. As marketers, we do need to stay sharp and aware […]