Krista Neher

• Krista Neher
• October 13 2017

Don’t spend hours researching to stay up-to-date! We’ve compiled the October 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram,  YouTube, SnapChat, and more! Facebook News Updates Crisis Response on Facebook – While it’s important to ultimately help the community, this is interesting from a PR perspective as they are […]

• Krista Neher
• October 05 2017

Online advertising dollars are precious and it’s sometimes difficult to make decisions on where they should go. Google is the #1 way internet users find what they’re looking for, including your business. Google AdWords is an excellent tool for ensuring your listing is at the top. But what if you’re already at the top? Are […]

• Krista Neher
• September 28 2017

A Facebook boost is so tempting, isn’t it? Every time you post on Facebook you’re offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook organic reach If your unboosted Facebook posts get outstanding organic reach, congratulations! That’s an atypical […]

• Krista Neher
• September 21 2017

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn’t technology, complexity, or integration. It isn’t budgets or investment. It is people. The study showed that cultural and behavioral challenges were the biggest followed by lack of understanding of digital trends and lack […]

• Krista Neher
• September 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it is you are selling. It’s smart to choose just one or two networks and focus […]

• Krista Neher
• September 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more success when you post the right amount. The big idea here is: Post too often […]