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CIDER FESTIVAL
Is a Facebook boost right for every post or only certain posts?
  • Krista Neher
  • September 28 2017

A Facebook boost is so tempting, isn’t it? Every time you post on Facebook you’re offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook organic reach If your unboosted Facebook posts get outstanding organic reach, congratulations! That’s an atypical […]

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The Biggest Barrier to Digital Success? It isn’t What you Think.
  • Krista Neher
  • September 21 2017

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn’t technology, complexity, or integration. It isn’t budgets or investment. It is people. The study showed that cultural and behavioral challenges were the biggest followed by lack of understanding of digital trends and lack […]

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Which Social Media Network Is The Best First Step?
  • Krista Neher
  • September 19 2017

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it is you are selling. It’s smart to choose just one or two networks and focus […]

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The Gimmick-Free Guide to How Often to Post on Social Networks
  • Krista Neher
  • September 14 2017

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more success when you post the right amount. The big idea here is: Post too often […]

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Digital Marketing News Brief
September 2017 Digital Marketing News Updates
  • Krista Neher
  • September 11 2017

Boot Camp Digital’s September 2017 Digital Marketing News Updates include the latest and greatest from Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, Google, and more. Don’t miss the section on innovation if you want to be on the cutting edge of what’s coming! Facebook News LinkedIn News Twitter News Instagram News YouTube News SnapChat News Search […]

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The Biggest Problem with your Content? It is Irrelevant.
  • Krista Neher
  • August 31 2017

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can’t seem to get their targeting down. I see foreign language ads on Facebook when I travel I get ads for categories that I don’t shop in […]

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