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What is the best way to monitor social activity
Social Media Question: What’s the best way to monitor audience activity?
  • Krista Neher
  • June 22 2017

“Which is best to monitor audience activity on social media? Likes and follower? I’m also looking at frequency of post of competitors and acquisition of followers and shedding. I’m also interested in tracking follow backs and DM followers.” Want to get really tuned into your social media? Pay attention to every last detail – including […]

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Innovative Digital LiveCast Training: Global Reach Live
  • Krista Neher
  • June 15 2017

Last week we worked with a client to run a Global Digital Marketing Livecast to all of their markets around the globe. Running events like this last year would have involved software downloads and licensing expensive webinar software. For this program we instead used YouTube Live to LiveStream the event. We’ve been using YouTube Live […]

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How can I be more effective on Google
Social Media Question: How can I be more efficient with Google+?
  • Krista Neher
  • June 12 2017

I am posting on Google + and am writing responses to posts in “people” and “communities.” Is there an easier, more efficient way to group the relevant type of posts? Sadly, the answer is no. To begin with, Google+ engagement has dropped a lot. It’s great to see that you’re still active on it. If […]

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Digital Marketing News Brief
June 2017 Digital Marketing News Updates
  • Krista Neher
  • June 09 2017

Our list of June 2017 social media updates includes a long list of Facebook news, a word about LinkedIn and why now is the time to update your profile, and an update about Twitter direct messaging. Keeping up-to-date allows you to stay on top of your social media game. Facebook News – June 2017 Facebook […]

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How Can Executives Get Digital Savvy When Business Schools Aren’t Preparing Digital Leaders?
  • Krista Neher
  • June 09 2017

Today I had the opportunity to hear Bonin Bough talk about digital marketing – he was incredibly entertaining and energetic. One small idea he shared hit home more than anything else. Less than 1% of the course descriptions of the top business school course descriptions include “mobile”, “emerging”, “digital”, or “technology.” In 2017 this is […]

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Digital Training
Digital Transformation Training Program: Think Results, Not Skills
  • Krista Neher
  • June 06 2017

I’ve had the opportunity to create training programs for a number of digital transformation processes. When it comes to assessing an organization and building a plan, most trainers start with the skills people need. What we’ve found is, that while yes, people need skills, the most helpful starting point is job performance. We ask, “What […]

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