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Social Media Strategy: Optimization vs. Growth Opportunities
Social Media Strategy: Optimization vs. Growth Opportunities
  • Krista Neher
  • June 07 2016

When it comes to social media many marketers want to focus on adding new social networks and trying new things. Once we have one social network up and running we want to add more… and why not? There are articles about how businesses can use EVERY social network – including those that people don’t even […]

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How to Make ROI Based Decisions in Digital Marketing (or any marketing)
How to Make ROI Based Decisions in Digital Marketing (or any marketing)
  • Krista Neher
  • June 02 2016

I gave a “Social Media for Customer Service” training recently, and was asked an interesting question. The question was about ROI; I was asked what the ROI was on investing in customer service. How can they justify the spending? Without more information I couldn’t really give a definitive answer, but I could provide a framework […]

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Digital Marketing Analytics: How to Analyze Your Digital Marketing
Digital Marketing Analytics: How to Analyze Your Digital Marketing
  • Krista Neher
  • May 25 2016

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no real analysis that is required to make better decisions. It isn’t about the numbers it […]

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Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
  • Krista Neher
  • May 19 2016

More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now […]

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How to Achieve Digital Transformation for Your Organization
How to Achieve Digital Transformation for Your Organization
  • Krista Neher
  • May 10 2016

  Many companies want digital transformation – they want to transform their organization from traditional marketers to stealthy digital marketers – who know the latest tools, are quick to act and think of digital as a part of marketing. The challenge is how do we transform an organization to make digital a part of the […]

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6 Social Media Trends to Take Advantage of NOW
6 Social Media Trends to Take Advantage of NOW
  • Krista Neher
  • May 04 2016

Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now. 1) Video All of the big social platforms are making significant video plays now. Our […]

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