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Digital Marketing Analytics: How to Analyze Your Digital Marketing
Digital Marketing Analytics: How to Analyze Your Digital Marketing
  • Krista Neher
  • May 25 2016

Analytics is one of the most popular topics in digital marketing. We want to know what is working so we can optimize our spending. The problem is that most digital marketing reporting simply vomits numbers at people. There is no real analysis that is required to make better decisions. It isn’t about the numbers it […]

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Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
Looking for a Job? How to Upgrade your Digital Marketing and Social Media Marketing Skills
  • Krista Neher
  • May 19 2016

More and more jobs are looking for marketers who understand digital marketing. Digital marketing skills including social media, content marketing, analysis, SEO and digital advertising are among the most in-demand skills for most marketing roles. Yet many experienced marketers don’t have these skills. They started and advanced in their careers before digital marketing and now […]

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How to Achieve Digital Transformation for Your Organization
How to Achieve Digital Transformation for Your Organization
  • Krista Neher
  • May 10 2016

  Many companies want digital transformation – they want to transform their organization from traditional marketers to stealthy digital marketers – who know the latest tools, are quick to act and think of digital as a part of marketing. The challenge is how do we transform an organization to make digital a part of the […]

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6 Social Media Trends to Take Advantage of NOW
6 Social Media Trends to Take Advantage of NOW
  • Krista Neher
  • May 04 2016

Social Media continues to grow and evolve, and many marketers read articles about trends to watch or predictions on the next big thing. Stop wasting your time on the next big thing and take advantage of what is trending now. 1) Video All of the big social platforms are making significant video plays now. Our […]

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Executive Social Media Training Workshop: What Every Executive NEEDS to Know About Social Media
Executive Social Media Training Workshop: What Every Executive NEEDS to Know About Social Media
  • Krista Neher
  • April 26 2016

We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy. They know that their friends and family are using social media, but they don’t have a big interest in it personally. They do, however, realize […]

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It Isn’t Digital Marketing. It’s Marketing in a Digital World.
It Isn’t Digital Marketing. It’s Marketing in a Digital World.
  • Krista Neher
  • April 12 2016

People often talk about digital marketing as though it is a silo – different from the rest of marketing. They think in terms of channels when building a marketing plan – building the plan for television, print, radio and then of course digital. The challenge is that we aren’t doing traditional marketing and digital marketing. […]

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