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Measuring the Web from ad:tech San Francisco
Measuring the Web from ad:tech San Francisco
  • Krista Neher
  • April 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared some insights on measurement for digital marketing. Visitors = Audience Unique Visitors = Net Reach […]

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Insights from ad:tech Opening Keynote
Insights from ad:tech Opening Keynote
  • Krista Neher
  • April 20 2010

I’m at the ad:tech conference this week (note – ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great – Jamie had a very engaging and entertaining presentation – if you ever get a chance to hear him speak DO IT! […]

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From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
From BlogWell: Graco: Communicating with Social Media in a Time of Crisis
  • Krista Neher
  • April 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies for dealing with a PR Crisis during a recall (side note – what can Toyota […]

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How General Mills creates conversations with influencers through social media
How General Mills creates conversations with influencers through social media
  • Krista Neher
  • April 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the launch of the Fiber One 50-Calorie Yogurt from April 2009 – March 2010. Conversations Work […]

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How P&G is Using Social Media – From BlogWell
How P&G is Using Social Media – From BlogWell
  • Krista Neher
  • April 09 2010

I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key takeaways and learnings from several P&G Beauty case studies.  At Boot Camp Digital we did […]

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Ways to use Twitter to Build your Business
Ways to use Twitter to Build your Business
  • Krista Neher
  • April 08 2010

Twitter is one of the social networking sites with a ton of interest and excitement, but a lot of people struggle with how to use it.  Having clear marketing goals and objectives is KEY to success in twitter.  Knowing what your marketing goals are and who you are trying to reach is vital to successfully […]

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