Krista Neher

• Krista Neher
• June 28 2010

Think social media is just a fad?  Think again.  Social Media use by business professionals is high and growing.  The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education. 86% of respondents to the survey of professionals […]

• Krista Neher
• June 04 2010

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think KeyWords for Search – The point of social sites is to connect with people – […]

• Krista Neher
• June 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement – what, why and how to measure social media. Since the panel I’ve been thinking a lot about this, and last week I posted about […]

• Krista Neher
• May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social media for marketing. If you aren’t using social media to build your business yet you […]

• Krista Neher
• May 21 2010

In Boot Camp Digital’s first-ever video Podcast, CEO Krista Neher discusses the popular location-based social media service, FourSquare. Be sure to subscribe the Podcast through the Apple iTunes Store very soon.

• Krista Neher
• April 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared some insights on measurement for digital marketing. Visitors = Audience Unique Visitors = Net Reach […]