Krista Neher

• Krista Neher
• November 04 2011

The Altimeter Group launched a report earlier this year about how companies are spending on social media.  One of the things that really struck me was the reported spending in social media training. According to the report, companies are spending an average of $23k on social media training, with advanced companies spending $66k on social […]

• Krista Neher
• November 03 2011

In the summer of 2011, Booz & Co. and Buddy Media surveyed managers from Fortune 100 companies for their “Campaigns to Capabilities: Social Media and Marketing” report to understand digital marketing priorities. As the chart below shows, today, most marketers are spending less than 5% of their digital budgets on social media.  In 3 years […]

• Krista Neher
• October 28 2011

This is an amazing presentation by a good friend and smart man – Lee Oden – check it out.  It outlines the main connections between search and social media and how to integrate them.  Fabulous resource. Social Media & SEO – TopRank Online Marketing View more presentations from TopRank Marketing

• Krista Neher
• October 25 2011

I recently did a webinar on Location Marketing and I talked about the power of the “Donate to Charity” option in the Facebook deals section as a part of Facebook Places.  Many B-to-B companies struggle with how to make location social networks relevant to them, and the donate to charity deal allows even B-To-B to […]

• Krista Neher
• October 18 2011

People go online for 3 basic reasons. Seriously. Everything you do online falls into one of the following three reasons. To get information To be entertained To connect with other people   If you want to be successful in online marketing, you have to know this and leverage it.   As you build your social […]

• Krista Neher
• September 19 2011

I was speaking at #SMIATL (Social Media Integration Atlanta) last week and had the privilege of providing a beginner workshop to participants.  Toward the end of the session I was speaking about the TRUE power of social media – one that most people forget. The reality is that the real power of social media is […]