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Nov 04 2011
The Altimeter Group launched a report earlier this year about how companies are spending on social media. One of the things that really struck me was the reported spending in social media training.
According to the report, companies are spending an average of $23k on social media training, with advanced companies spending $66k on social media training for their organization.
We work with many companies of different shapes and sizes, all the way from small businesses where the entrepreneur is implementing a DIY strategy to large multinational organizations, and one thing that they all have in common is the need to continue to learn and educate themselves in social media and digital marketing.
The reason that social media training is so important is because consumers are adopting social technologies quicker than ever before. Consumers change faster, so companies need to be able to change faster to stay relevant to their customers.
Unlike traditional marketing, which doesn’t really change rapidly, social media tools, strategies and tactics evolve much quicker. This makes training more important than ever.
Getting started with a social media training program can be a big or small undertaking depending on the size of your organization, the number of people being trained and the amount of training required.
Social media training is a little different than other training in that it isn’t a one-time shot. Social media changes quickly, so a longer term learning plan is more appropriate to be sure that you are staying on top of the latest trends and keeping skills up to date.
Here are some steps to get started:
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