Digital Marketing Training, Marketing Skills, Social Media Training

Digital Skills Most In-Demand for 2024 (LinkedIn Report)

Bottom Shape

Krista Neher

May 14 2024

Marketing skill sets are continuously evolving. Savvy marketers realize that adaptability is actually the key to future-proofing themselves in the long run. Why? Marketing skill sets evolve and change over time. Smart marketers make themselves adaptable and acquire the skills needed to succeed now and in the future.

According to LinkedIn, 83% of CMOs are likely to hire this year. Having the right skills makes you more employable but also provides upward mobility in your current role.

What are the most in-demand marketing skills now (2024)?

According to LinkedIn, the most in-demand skills are:

  • Social Media Marketing – Social media marketing continues to be a top in-demand skill. Social networks are only growing in importance as users spend more and more time on them. Savvy marketers stay up-to-date on trends and the latest trends in social media. It continues to be a top area of digital marketing spending, so it makes sense that this skill continues to be sought after.
    Get the skills: Social Media Marketing Certification.
  • Search Engine Optimization – SEO is one of the top strategies for sending highly qualified website traffic. This continues to be a core aspect of most user journeys. Marketers who understand SEO can integrate SEO into the rest of their digital marketing strategies.
    Get the skills: SEO Certification.
  • Adobe Photoshop – It is surprising to see Photoshop on this list since it isn’t really a marketing skill. Design is a specialty typically covered by agencies or designers. Seeing photoshop on a marketing skills list shows the importance of visual design in marketing. If you haven’t already, brush up on your visual marketing skills and make sure you know the best practices for digital channels.
    Get the skills: Content Optimization.
  • Email Marketing – Email marketing is still one of the most effective ways of reaching audiences and converting prospects into customers. It is highly relevant for both B2B and B2C marketing. Email has changed dramatically in the past 5 years, and many marketers don’t understand the current changes. They continue to use old strategies that just don’t work anymore. Smart marketers stay ahead in their knowledge of email to use the latest strategies.
    Get the skills: Email Marketing Course
  • Market Research – Market research is an important skill set if you want to really understand your prospects and customers. Market research has changed dramatically. Instead of running focus groups, marketers can now run real-time tests and learn more about audiences through real-time digital data. Learn how market research has changed with digital data and digital testing.
    Get the skills: Digital Marketing Strategy

How can you gain top marketing skills in 2024?

The top marketing skills can be gained through a variety of methods.

  1. Training – Take a training course (online or in-person) to brush up your knowledge and skills. Training is a great way to understand a topic and learn how to implement it comprehensively.
  2. On-the-job Skills – Look for opportunities in your current role to learn new skills. Getting real experience is the best way to learn any skill.
  3. Stay up-to-date on News – Marketing changes quickly. For example, AI has already created a huge transformation in digital marketing. Stay up-to-date on news and new areas and find tailored AI training courses to upgrade your skills.

Marketing Skills: Left Brain vs. Right Brain

When talking about marketing skills, we often focus on hard skills. It is important to remember that soft skills also play a role in your success. Collaboration and team work are among the in-demand soft skills in 2024.

Remember, if you want to stay relevant, you need to be adaptable and continuously invest in yourself and your skills.


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