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Ad Agency Social Media Training: Top 5 Questions Advertising Agencies have About Social Media Marketing
Ad Agency Social Media Training: Top 5 Questions Advertising Agencies have About Social Media Marketing
  • Krista Neher
  • August 25 2010

As advertising agencies continue to grow and evolve we do a lot of ad agency training to help them transition in to the digital and social media spaces.  All trends show both consumer attention and advertising dollars are shifting towards internet and digital marketing as well as social media marketing. According to all projections internet […]

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Mobile Web Market Share
Mobile Web Market Share
  • Krista Neher
  • July 27 2010

Want to get up-to-date training for Mobile Marketing in 2012? No problem! We have just launched our Pin Point Programs, which are 90-minute social media online training classes about the hottest topics in social media. Our online mobile marketing course is now available on-demand. Check it out here and learn how to develop a mobile marketing […]

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How are Professionals Using Social Media? Mostly for Marketing
How are Professionals Using Social Media? Mostly for Marketing
  • Krista Neher
  • June 28 2010

Think social media is just a fad?  Think again.  Social Media use by business professionals is high and growing.  The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education. 86% of respondents to the survey of professionals […]

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8 Tips for Setting up Social Media Profiles to Build Your Personal Brand
8 Tips for Setting up Social Media Profiles to Build Your Personal Brand
  • Krista Neher
  • June 04 2010

Whether you are a social media enthusiast or a newbie starting out, setting up a strong profile is extremely important in how you represent yourself online. Here are some tips for setting up strong profiles on the web: 1) Think KeyWords for Search – The point of social sites is to connect with people – […]

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The Challenge of Measuring Social Media
The Challenge of Measuring Social Media
  • Krista Neher
  • June 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement – what, why and how to measure social media. Since the panel I’ve been thinking a lot about this, and last week I posted about […]

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81% of Firms are Using Social Media for Marketing – CMO Survey
81% of Firms are Using Social Media for Marketing – CMO Survey
  • Krista Neher
  • May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social media for marketing. If you aren’t using social media to build your business yet you […]

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