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Growing Your Business with Social Media – Over The Rhine (OTR) Chamber of Commerce
Growing Your Business with Social Media – Over The Rhine (OTR) Chamber of Commerce
  • Krista Neher
  • March 03 2010

This morning I had the honor and privilege of presenting social media presented by the Emmanuel Center to members of the Over the Rhine Chamber of Commerce . As a resident and advocate for OTR, I was thrilled to see that the Chamber & the Emmanuel Center are providing such innovative programs to help local […]

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Where do you Share? 44% do it on Facebook.
Where do you Share? 44% do it on Facebook.
  • Krista Neher
  • March 01 2010

Last week, Tech Crunch reported that new data released by Gigya shows that 44% of sharing online happens through Facebook, with an additional 29% coming through Twitter. (note – this data does not include email as a sharing source.  Almost half of all sharing happens on Facebook and almost three quarters of sharing takes place […]

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Thank-You for Joining us at the Cincinnati Office Open House and Ribbon Cutting
Thank-You for Joining us at the Cincinnati Office Open House and Ribbon Cutting
  • Krista Neher
  • February 26 2010

First, thank-you to everyone who came out to the Boot Camp Digital Cincinnati Open House and Ribbon Cutting Happy Hour.  We really enjoyed hosting you at the new office (and it gave us an excuse to finish decorating!), and I truly appreciate your support. We had over 60 people in and out throughout the night […]

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Brands get in on the Flash Mob Game
Brands get in on the Flash Mob Game
  • Krista Neher
  • February 24 2010

According to Wikipedia, a flash mob (or flashmob)[1] is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.[2][3][4][5][6][7] The term is […]

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70% of HR Pros have Disqualified a Candidate Because of their Online Reputation
70% of HR Pros have Disqualified a Candidate Because of their Online Reputation
  • Krista Neher
  • February 19 2010

According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job search. Yikes. HR Pros and Recruiters are actively using online reputation in assessing candidates, yet […]

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The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
  • Krista Neher
  • February 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale….  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales don’t matter). The brand cycle doesn’t typically start with purchase. As you can see below, […]

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