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70% of HR Pros have Disqualified a Candidate Because of their Online Reputation
70% of HR Pros have Disqualified a Candidate Because of their Online Reputation
  • Krista Neher
  • February 19 2010

According to a new survey by Microsoft, Online reputation matters more than you think. 70% of HR Professionals have disqualified a candidate due to their online reputation. Only 15% of consumers think that their online reputation matters in their job search. Yikes. HR Pros and Recruiters are actively using online reputation in assessing candidates, yet […]

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The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.
  • Krista Neher
  • February 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale….  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales don’t matter). The brand cycle doesn’t typically start with purchase. As you can see below, […]

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Ad Club Career Day – Building Your Personal Brand and Reputation Online
Ad Club Career Day – Building Your Personal Brand and Reputation Online
  • Krista Neher
  • February 17 2010

I had the privilege of presenting at the AdClub career day last week.  There were about 70 job hunters in attendance – mostly new grads. I shared the presentation below on how to build your brand and reputation online.  One of the main discussion areas was around Facebook – how do you manage Facebook when […]

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SuperBowl Commercial Recap
SuperBowl Commercial Recap
  • Krista Neher
  • February 11 2010

For those of us who aren’t into football, the superbowl is all about the ads #brandbowl #adbowl #sbads. Millions of dollars are spent (this year it was 2.6 million for a single spot) by large and small brands, with creative execution highly scrutinized by superbowl fans. This year, myself and Monika Roberts had the pleasure […]

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Interview with Krista Neher: Successful Approaches to Using Twitter
Interview with Krista Neher: Successful Approaches to Using Twitter
  • Krista Neher
  • February 03 2010

While at PubCon in Las Vegas, I had the pleasure of moderating a number of panels on twitter.  In the video below Vanessa Zamora of PubCon interviews me about how companies can use twitter. One of the things that I like the most about pubcon is the diversity of panelists.  In our conversations about twitter, […]

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Using SlideShare to Increase Exposure and Grow Your Brand
Using SlideShare to Increase Exposure and Grow Your Brand
  • Krista Neher
  • February 02 2010

I got an email from Slideshare recapping my stats from 2009.  I speak and present at a variety of industry events on social media, branding and digital marketing, and slideshare has been a valuable tool for me to share my presentations with participants and those who were not able to make it. First, for those […]

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